A consumer's guide to the polls.

Science, technology, and life.
Oct. 28 2004 5:31 PM

A Consumer's Guide to the Polls

Read the ingredients before you buy.

(Continued from Page 8)

May weight your vote differently based on your: Race, sex, age, education.

Adjusts results to fit expected party shares of electorate:No.

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ICR

Publishes entire questionnaire with results: No.

Screens people out based on past failure to vote: Yes.

Raises these questions before asking whom you'd vote for: None.

Presses undecideds to pick a candidate: Yes.

Average boost from pressing, last three samples: Bush +2.63, Kerry +1.97.

Disclosure of boost factor: Unpublished but available to media on request.

May weight your vote differently based on your: Race, sex, age, education, region.

Adjusts results to fit expected party shares of electorate: Yes, in principle; no, in practice. The poll's partisan breakdown has not yet veered more than four points from what ICR considers "appropriate balance." If it does, ICR may adjust it.

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