A consumer's guide to the polls.

Science, technology, and life.
Oct. 28 2004 5:31 PM

A Consumer's Guide to the Polls

Read the ingredients before you buy.

(Continued from Page 2)

Adjusts results to fit expected party shares of electorate: Yes.

Expected shares: Neither party is allowed to stray more than 3 percent from its traditional vote share as reflected in exit polls over the last three presidential elections.

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Associated Press (Ipsos-Public Affairs)

Publishes entire questionnaire with results: No.

Screens people out based on past failure to vote: Yes.

Likely voter test:You're in if you claim to have at least "quite a bit" of interest in campaign news and either voted in 2000 with some likelihood to vote in 2004 or did not vote in 2000 but convey the highest likelihood to vote in 2004

Raises these questions before asking whom you'd vote for: Right/wrong track, Bush job approval.

Presses undecideds to pick a candidate: Yes.

Average boost from pressing, last three samples:Bush +0.78, Kerry +1.23.

Disclosure of boost factor: Unpublished but available to media on request.

May weight your vote differently based on your: Race, sex, age, education.

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