The media world being what it is today, the news that Argentine cardinal Jorge Mario Bergoglio had been named pope prompted a frantic and immediate search for his social-media presence. Would-be Twitter sleuths quickly hit on a likely candidate.
Influential Twitterati like Reuters' Anthony De Rosa and Jim Roberts spread the word.
Within minutes @jmbergoglio's follower count had climbed by thousands, and the faithful flocked to the account to congratulate him.
Just one problem. Would the real pope have written tweets like these?
UPDATE: The new pope's real Twitter handle? Same as the old pope's real Twitter handle.