Helpful italics indicate where emphasis should have gone.
5) Mismatch with the facts on the ground:
We need to shake up failed school bureaucracies with competition, empower parents with choice, remove barriers to qualified instructors, attract and reward good teachers, and help bad teachers find another line of work.
When a public school fails to meet its obligations to students, parents deserve a choice in the education of their children. And I intend to give it to them. ...
Oh yeah? You and what Congress?
I'm not in the habit of breaking promises to my country and neither is Governor Palin. And when we tell you we're going to change Washington, and stop leaving our country's problems for some unluckier generation to fix, you can count on it. ...
Again and again, I've worked with members of both parties to fix problems that need to be fixed. That's how I will govern as President
Am I crazy or are these passages a blazing arrow pointing toward ... comprehensive immigration reform, one big bipartisan "solution" that the Democratic Congress will be all too happy to work with President McCain to achieve? What else is he talking about? OK, maybe Social Security (where Congress will be far less helpful.) ... Surprisingly, immigration reform--which McCain's friend Lindsey Graham pledged he "will" take up--wasn't actually mentioned at all in the speech. I'd thought McCain would at least "flick" at it as part of his pitch to the Latino swing vote. Maybe the convention really was all about the base (which doesn't like the semi-amnesty parts of McCain's reform). They can always be betrayed later.
7) On top of this tepid refusal to offend conservatives, McCain layered a few blanded-out Classic Rock themes borrowed from liberal candidates of decades past. We've got a little ur-Shrum ("that's just what I intend to do: stand on your side and fight for your future") and some information age/"reinventing government" insights borrowed from Bill Clinton, version 1991.
All these functions of government were designed before the rise of the global economy, the information technology revolution and the end of the Cold War. We have to catch up to history, and we have to change the way we do business in Washington.
The chant of "Re-Go, Re-go!" failed to catch on.
8) "I know some of you have been left behind in the changing economy ..." Politicians often seem to think it's more effective to embrace cliches--as if the public will understand them better because they are so familiar. This one seemed more a little condescending. Do people want to be told they've been "left behind"? Isn't it better to use "we" and "us" rather than "you"? And better to jolt the audience awake with new words rather than feed them familiar message pellets.