Remember books? Those rectangular thingies made out of paper that you used to read from left to right because everyone said they're like vitamins for your brain, even though vitamins are like vitamins for your brain? Well, no joke, the book industry hasn't been doing so great over the last few years. According to a 2007 study conducted by the National Endowment for the Arts,
Americans of all age groups read less often and for shorter amounts of time than previous generations
. And with
Oprah cruelly rescinding her book club from the air next year
, our national reading stats can only get more dire.
So New York Times bestselling author Scott Sigler did what he had to do and created a trailer for his forthcoming sci-horror book Ancestor , out at the end of June. A low-budget video trailer, complete with guns, screaming blood-splattered chicks, and bad metal music. As they say, if you can't beat 'em, join 'em.
By the way, that phrase-if you can't beat 'em, join 'em? It's derived from a 1962 Ogden Nash poem "Lament for a Dying Language ."
I feel sad now.
TODAY IN SLATE
The Ebola Story
How our minds build narratives out of disaster.
The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola
PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer
The Shooting Tragedies That Forged Canada’s Gun Politics
A Highly Unscientific Ranking of Crazy-Old German Beers
Welcome to 13th Grade!
Some high schools are offering a fifth year. That’s a great idea.
The Actual World
“Mount Thoreau” and the naming of things in the wilderness.