How To Get People To Watch Your Book

The XX Factor
What Women Really Think
June 9 2010 3:14 PM

How To Get People To Watch Your Book

/blogs/xx_factor/2010/06/09/scott_sigler_comes_out_with_a_lowbudget_horror_trailer_for_his_forthcoming_book_ancestor/jcr:content/body/slate_image

Remember books? Those rectangular thingies made out of paper that you used to read from left to right because everyone said they're like vitamins for your brain, even though vitamins are like vitamins for your brain? Well, no joke, the book industry hasn't been doing so great over the last few years. According to a 2007 study conducted by the National Endowment for the Arts, Americans of all age groups read less often and for shorter amounts of time than previous generations . And with Oprah cruelly rescinding her book club from the air next year , our national reading stats can only get more dire.

So New York Times bestselling author Scott Sigler did what he had to do and created a trailer for his forthcoming sci-horror book Ancestor , out at the end of June. A low-budget video trailer, complete with guns, screaming blood-splattered chicks, and bad metal music. As they say, if you can't beat 'em, join 'em.

By the way, that phrase-if you can't beat 'em, join 'em? It's derived from a 1962 Ogden Nash poem "Lament for a Dying Language ."

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