Trump dominates Twitter. Look at these graphs.

Exactly How Much Better at Twitter Is Trump Than His Rivals? Just Look at These Graphs.

Exactly How Much Better at Twitter Is Trump Than His Rivals? Just Look at These Graphs.

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The Slatest
Your News Companion
April 29 2016 4:03 PM

This Week’s 2016 Twitter Power Rankings

507926358-man-holds-a-picture-of-republican-presidential
A man holds a picture of Republican presidential candidate Donald Trump at the rope line during a campaign event at the U.S. Cellular Convention Center February 1, 2016 in Cedar Rapids, Iowa.

Joshua Lott/Getty Images

Rectangles are sized by number of retweets. Click on a candidate to zoom in.
Interactive by Andrew Kahn

Hello and welcome to the final installment of Slatest’s 2016 Twitter Power Rankings. After eight months of obsessively tracking the candidates’ tweets, we’re going to bring our RT watch to an end this week—but not before we take a slightly longer view of how the campaign Twitter wars have played out.

First, though, let’s take one last look at our usual scorecards. Above, you’ll find our handy interactive of the past week’s worth of candidate tweets: how many each White House hopeful sent and how often they were retweeted and favorited, along with how each fared in the 140-character fight with their political rivals on both sides of the aisle. Below, you’ll find our tried-and-true method of ranking each candidate’s single most successful tweet of the past seven days.

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The ground rules for the single-tweet rankings:

  • We defined a candidate’s most successful tweet as the one that received the most retweets.
  • Tweets that included a direct request for a retweet were ineligible for the traditional rankings because that’s cheating. RT if you agree! (Retweet-begging tweets, though, still appear in the interactive at the top.)
  • Only tweets from the preceding seven days were eligible. Since we published the weekly rankings every Friday, that meant any tweet sent in the seven days prior to when we hit the big red button at around 10 a.m. to cull all the data.

Without further ado:

1.) Donald Trump (Last week: 2)

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2.) Bernie Sanders (1)

3.) Hillary Clinton (3)

4.) Ted Cruz (4)

5.) John Kasich (5)

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Fittingly, Trump takes the top spot in both our overall and individual rankings this week. The GOP front-runner proved to be a force on social media early in the campaign, and never let up. When we started the rankings way back in August, Trump actually had 200,000 or so fewer followers than Clinton did. Fast-forward to today, though, and he has roughly 1.75 million more than his likely general election opponent (and nearly 6 million more than Sanders). Trump saw his total follower count nearly double over that same stretch, from slightly fewer than 4 million to 7.83 million as of Friday.

Why does that matter? Trump has had more success than any other candidate bending the news cycle to his will, and Twitter was often his preferred tool of choice. The celebrity billionaire was able to command the media’s attention with a single tweet—and even the occasional retweet. While his rivals often appeared to focus-group and workshop even the most basic of social media statements, Trump seemed to let his tweets fly without so much as a second thought. His brand of belligerent bluster and unapologetic self-promotion proved particularly well-suited to being delivered in 140-character bursts.

For an idea of just how much Trump dominated his rivals on Twitter, here is a graph looking back at the candidates’ RT successes each week. (Note: We stopped tracking a candidate once they dropped out of the race, so when you see someone disappear completely at a certain point, that’s why.) Trump—and we didn’t actually plan this, I swear!—is all that bright orange in the middle of the graph. (This is a stacked area chart, not a line chart, so it's the width of the shaded region—not the position of the line—that represents the number of RTs. The uppermost line in the chart corresponds to the total number of RTs for all candidates, which peaked in March.)

160429_SLATEST_Chart-TotalRTs_sm
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And here’s what those same numbers look like as a proportional share of each week's total. (Same rules as above. It’s the width of the shaded regions that show each candidate's proportional take of RTs.)

160429_SLATEST_Chart-PercentRTs_sm

As you can see, most weeks Trump accounted for roughly as many retweets as all of his rivals did combined. On Twitter as on the trail, then, there was Trump and there was everyone else.

Josh Voorhees is a Slate senior writer. He lives in northeast Ohio.

Andrew Kahn is Slate’s assistant interactives editor. Follow him on Twitter.