Dallas Mavericks owner Mark Cuban predicted in October that Donald Trump’s run for presidency would nuke the Trump brand, which until that point had been unquestionably lucrative. “He’s been scorched, and I think the whole thing has a real chance of going down with him,” Cuban told CNBC. Trump may have surprised even himself and won the presidency—but even that feat hasn’t earned an automatic pardon for his brand, which still carries the stink of a race-baiting, xenophobic, generally toxic campaign. Canadian shoe retailer Shoes.com announced this past weekend that it would no longer carry Ivanka Trump’s shoe line, and ESPN reported this week that three NBA teams—including the Mavericks—would no longer stay at Trump hotels.
Meanwhile, media strategist Shannon Coulter has called for a boycott of retailers who carry Ivanka Trump’s fashion line, the Ivanka Trump Collection, under the now-viral hashtag #GrabYourWallet—a reference to Donald Trump’s controversial remarks on how he treats women in leaked Access Hollywood footage from 2005. Coulter manages a spreadsheet, pinned on her Twitter page, with a list of retailers who still sell any Trump products, including Macy’s, Nordstrom, Lord & Taylor, Bed Bath & Beyond, and Amazon. The movement launched in October, but Coulter has continued to promote the boycott after Trump’s win.
So where might would-be Trump boycotters feel comfortable spending their dollars? Here’s a lengthy, though hardly comprehensive, list of companies and other concerns that have cut ties with Trump-owned or -branded businesses, both before and after his election. And for good measure, we’ve included the companies that dumped Trump the candidate—only to re-embrace him as president-elect.
Nov. 16, 2016: The Milwaukee Bucks, Memphis Grizzlies, and Dallas Mavericks
At least three NBA teams have decided to stop staying in Trump hotels to avoid association with the president-elect, ESPN reported early Wednesday. The Milwaukee Bucks, Memphis Grizzlies, and Dallas Mavericks all said that they would no longer stay in Trump hotels in New York City and Chicago that display the Trump name. The report also says that another unnamed Eastern Conference team plans to switch to another hotel franchise after its contract with the Trump SoHo expires at the end of the season. Trump does not hold an equity stake in the Trump SoHo, but the Trump company does own and operate the Chicago hotel, according to ESPN.
Nov. 15, 2016: Equity Residential Manhattan apartment buildings
Three Manhattan high-rise apartments that bear the name “Trump Place” will be given more “neutral” names after hundreds of residents signed a “Dump the Trump” petition to have the now–president-elect’s name removed in the weeks before the election. The buildings, which will now be renamed to 140, 160, and 180 Riverside Blvd., were developed by Trump in the 1990s but sold to Equity Residential in 2005. In a statement, the Trump Organization said, “This recent change is simply the enforcement of a pre-existing agreement which has been in place for years. It was mutually agreed upon.”
Nov. 12, 2016: Shoes.com
The latest retailer to drop the Trump brand from its merchandise, Shoes.com announced on Saturday that it will no longer sell Ivanka Trump’s shoe line.
FastCompany reported that the Canadian online shoe retailer dropped Trump’s collection because “they were not selling well.” But in a since-deleted tweet, Shoes.com tweeted at Coulter and her Grab Your Wallet supporters, “We understand and your voices have been heard. We have removed the products from our website.” Shoes.com’s competitor Zappos still sells Ivanka Trump’s collection.
July 9, 2015: Perfumania
Perfumania, the largest fragrance retailer in the U.S., also said that it was “winding down its retail business with the Trump fragrance brand” after Trump’s controversial remarks. Perfumania sold two scents by Trump: Success by Trump and Empire by Trump. However, TMZ reported on Nov. 11 that Perfumania had restocked its Trump-brand perfumes, and lo and behold, Empire and Success are both currently available for purchase on Perfumania’s website.
July 9, 2015: U.S. Federal Aviation Administration
The New York Times reported that the U.S. Federal Aviation Administration will rename three navigation coordinates that were previously named after Donald Trump. A spokeswoman said that the FAA only chooses names that are “noncontroversial.”
July 8, 2015: José Andrés
D.C.-based celebrity chef José Andrés pulled out of a deal to open a restaurant in Trump’s D.C. hotel, claiming that Trump’s comments were “disparaging” toward immigrants. “More than half of my team is Hispanic, as are many of our guests. And, as a proud Spanish immigrant and recently naturalized American citizen myself, I believe that every human being deserves respect, regardless of immigration status,” Andrés said in a statement.
Geoffrey Zakarian, another celebrity chef set to open a restaurant in the International Trump Hotel, also pulled out of his contract the next day. Trump sued both chefs for breach of contract, and litigation is currently ongoing.
July 7, 2015: PVH Corp.
Phillips-Van Heusen Corp., the clothing conglomerate for Donald Trump’s menswear collection, told Forbes that it was “in the process of winding down” its business with Donald Trump, whose licensing agreement with the company runs through 2018. PVH Corp. is the parent company for Calvin Klein, Tommy Hilfiger, and Speedo.
July 6, 2015: ESPN
ESPN announced that it would move its July 14 ESPY Celebrity Golf Classic from Trump National Los Angeles to the nearby Pelican Hill Golf Club.
Although ESPN did not specifically name Trump in its decision, it emphasized the importance of diversity and inclusion as “core values at ESPN” in a statement: “We decided it was appropriate to change the venue, and are grateful for the opportunity to stage the event at Pelican Hill on short notice. This charity outing benefits The V Foundation’s Stuart Scott Memorial Cancer Research Fund, providing resources for important cancer research for minority populations, including Hispanics and African Americans. Our decision reflects our deep feelings for our former colleague and support for inclusion of all sports fans. Diversity and inclusion are core values at ESPN and our decision also supports that commitment.”
A ESPN spokeswoman declined to comment about whether ESPN would continue to avoid Trump properties in the future now that he has been elected president.
July 3, 2015: NASCAR
NASCAR made the decision to not return to Trump’s National Doral Miami Resort for its postseason awards banquets. The decision came out just days after Camping World Chairman and CEO Marcus Lemonis wrote a letter discouraging anyone from the Camping World Truck series from participating in any event held on Trump property “due to recent and ongoing blatantly bigoted and racist comments from Donald Trump in regards to immigrants of the United States,” ESPN reported.
But in March 2016, NASCAR chairman and CEO Brian France publicly endorsed Donald Trump. A NASCAR spokesman said in a statement to SBNation at the time that the endorsement was a “private personal decision by Brian.”
July 1, 2015: Macy’s
Macy’s, who cut business ties with Donald Trump and yanked his menswear collection off the rack in July 2015 over the president-elect’s derogatory comments about immigrants, affirmed its decision, the department store told the Street on Nov. 10:
“We made our decision about a year and a half ago, and stand by our decision," Lundgren said. "As I have said, we wouldn’t carry product from a political candidate—and now a politician—whether they be Republican or Democrat. If Hillary Clinton had a line of women's suits or handbags I wouldn’t carry those either. I just think we don’t want to be a politically associated company, we sell to everybody at Macy’s and have a broad and diverse customer base.”
Macy’s condemned Donald Trump’s “disparaging characterizations” of Latinos and Mexican Americans. “In light of statements made by Donald Trump, which are inconsistent with Macy's values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy's since 2004,” Macy’s said in a statement not long after Trump referred to Mexican immigrants as “rapists” in his campaign announcement. As Grab Your Wallet supporters have pointed out, however, Macy’s continues to sell products from the Ivanka Trump Collection.
June 1, 2015: Serta Mattresses
Serta, the largest U.S. mattress manufacturer, told Bloomberg that it would not renew its licensing agreement with Donald Trump when it expired at the end of 2015. “Serta values diversity and does not agree with nor endorse the recent statements made by Mr. Trump,” the company said in a statement on July 1. Serta is “in the process of unwinding our relationship.” Serta Mattresses did not respond to Slate’s request for comment on whether it still plans to not sell Trump-branded mattresses.
June 30, 2015: Farouk Systems Inc.
Farouk Systems Inc., a hair care brand, announced that it would withdraw its sponsorship with Trump’s Miss USA and Miss Universe pageants and that it would no longer be involved in the Celebrity Apprentice.
“Our company is multicultural with people of Latin American descent making up a large percentage of our employees and loyal customers,” Farouk Systems CEO Basim Shami said in the statement. “As a company proudly founded on the concept of coming to the USA in pursuit of the American Dream, Mr. Trump’s comments do not and will never reflect our company’s philosophy or practices.”
A representative did not return a request for comment from Slate about where it currently stands—although it’s fair to say its protest is now moot, since Trump won’t be returning to the Apprentice soundstage for at least next four years.
June 30, 2015: Ora TV
Ora TV, the television production network controlled by Mexican billionaire Carlos Slim Helu, announced that he was terminating plans for a project with Trump. Arturo Elias Ayub, the chairman of Ora TV, called Trump’s comments about Mexican immigrants “racist.” “At Grupo Carso [Slim’s holding company] we are 100% inclusive, we respect all people, we respect all sexes, races, religions and nationalities. Trump does not think this way. It is difficult to work with a person that does not share our values,” Elias said.
June 29, 2015: Grupo Televisa SAB
Televisa, a Spanish-language media company, ditched Trump for similar reasons, saying in a statement that Trump had “offended the entire Mexican population.” Televisa also said that it would not send a Miss Mexico contestant this year to Trump’s Miss Universe pageant.
June 29, 2015: NBCUniversal
NBCUniversal similarly dumped Trump over his racist comments against Mexicans, announcing that it would no longer air Trump-owned pageants. The network also reaffirmed that it would not air any more episodes of the reality show The Apprentice, which Trump had already said he would no longer appear in. The July 12 Miss USA pageant aired on independent cabler ReelzChannel and garnered significantly fewer views. Donald Trump sold the rights to the Miss Universe organization in September 2015 for an undisclosed amount.
June 29, 2015: 5 Rabbit Cerveceria
The Chicago-area microbrewery also cut ties with Donald Trump for his disparaging comments about Mexicans. The first Latin-themed brewery in the U.S., 5 Rabbit had been making an exclusive beer for the Chicago Trump Tower’s bar. After Trump’s controversial comments, however, the company distributed the golden ale they had been making to more than 30 other Chicago bars under the informal name, “(Expletive) tu Pelo.” (Tu pelo means “your hair.”)
June 25, 2015: Univision
Univision, the largest Spanish-language media company in the U.S., announced that it was cutting all business ties with Trump after his racist remarks about Mexican immigration, including refusing to air the Miss USA pageant, a joint venture between Trump and NBCUniversal. Trump sued the company for damages, and the suit settled for an undisclosed amount in February 2016.