This story first appeared in Inc.

Between the adultery, alcoholism, and all-encompassing identity issues, Don Draper has a lot of problems.

Thankfully for his clients, however, coming up with the right message to sell products to the masses isn’t one of them.

Draper, played by actor Jon Hamm, is the superstar creative director and brooding mess on AMC’s Mad Men. We wouldn’t recommend following his example as it pertains to your personal life, but if you’re looking for marketing or advertising inspiration, there’d be worse places to look.

With the show launching its final season this past Sunday (albeit, it’s one of those trendy two-part final seasons that will span the next two years), here’s a look at some of Draper’s most keen marketing insights, courtesy of the folks over at Glow New Media.

See also: 12 Habits of Really Successful People (Mad Men Edition)

Read all of Slate's coverage of Mad Men.