At its best, Game of Thrones is one of the most thrilling shows in the history of television, combining epic scope with a complicated and genuinely shocking plot. And what better way to re-create that feeling than by watching a huge block of ice melt? That was the brain wave of HBO, which is currently staging a publicity stunt to reveal the date on which the show’s eagerly anticipated seventh season will premiere, involving a large chunk of ice and apparently not nearly enough fire. For 10 pulse-pounding minutes, fans—nearly 1.5 million of them—watched the ice melt on Facebook Live, obediently typing "FIRE" into the comments section in the hopes that the flames would rise and all would be revealed. But it turns out quite quickly that watching ice melt isn’t much different from watching paint dry. To quote one underwhelmed commenter, “This is like a really fun game that isn’t fun and it sucks.”

Of course, you could just step away from the internet and check back in an hour or so, when 1.5 million blog posts will be broadcasting the premiere date loud and clear without leaving any puddles of lukewarm water. But how much fun would that be?

Update, 3:42 p.m.: See, we told you. The new season of Game of Thrones will premiere on July 16.