There’s no shortage of promising rap albums—both rumored and confirmed—in the months to come, from Nicki Minaj to Kanye West to Kendrick Lamar. But don’t overlook the soon-to-arrive sophomore effort from hip-hop megaduo Run the Jewels, made up of El-P and Killer Mike. The first song we heard from it, “Blockbuster Night Pt. 1,” was a no-holds barred verbal assault. Their latest single, “Oh My Darling Don’t Cry,” is equally unapologetic.
On the track, which you can download for free via Adult Swim, both El-P and Killer Mike fire relentless shots at “that fuck boy life,” delivering their usual cocky one-liners (“You can run the jewels or lose your fingers”) over a jittery, sinister beat from El-P that comes unhinged toward the end. It also features robotic sounds courtesy of vocal-effects extraordinaire Michael Winslow (whose crazy cover of “Whole Lotta Love” you may have recently enjoyed).
And while the album’s not out until Oct. 27, you can pre-order it now for as little as nothing or as much as $10 million—the latter price will get you a new Run the Jewels song every year written exclusively for you (in addition to the album). There are also a few less pricy packages that come with similarly tempting incentives: a personalized episode of Kitchen Nightmares, local mystery solving, a weekend at your house. Word of advice, though: Read El-P’s recent tweet before forking over your money.
RICH PEOPLE: i would recommend reading the fine print at the bottom of the page before purchasing any of the bonus packages.— el-p (@therealelp) September 15, 2014