Red equals sign marriage equality: the best variations. (PHOTOS)
The Best Variations on the Red Equals Sign
Brow Beat
Slate's Culture Blog
March 27 2013 11:46 AM

The Best Variations on the Red Equals Sign

A photo recently uploaded by Martha Stewart Living to Facebook.

If, like me, you are Facebook friends with many people who support marriage equality, you have probably seen a lot of red equals signs this week. That’s because the Human Rights Campaign suggested people use a color-coded variation on the organization’s logo to show their support for the cause.

David Haglund David Haglund

David Haglund is the literary editor of 

HRC has plenty of critics in the gay equality movement, but they obviously know a thing or two about branding: The symbol quickly took over much of Facebook and Twitter.


It also prompted some rather inspired variations, a few of which we’ve collected below. Stick around for the fairly subtle critique of heteronormativity at the end.

Equality Matzo


Equality Peeps


Equality Black Flag


Equality Rothko


Equality Card Catalog


Equality Bowie


Equality Beyoncé


Equality Mormons


Equality? No: Superiority.

  Slate Plus
Hang Up And Listen
Feb. 9 2016 1:49 PM The 11th Worst Super Bowl in History How do you measure Super Bowl mediocrity? Slate correspondent Justin Peters stacks them up.