The Best Variations on the Red Equals Sign

Slate's Culture Blog
March 27 2013 11:46 AM

The Best Variations on the Red Equals Sign

equalitycake
A photo recently uploaded by Martha Stewart Living to Facebook.

If, like me, you are Facebook friends with many people who support marriage equality, you have probably seen a lot of red equals signs this week. That’s because the Human Rights Campaign suggested people use a color-coded variation on the organization’s logo to show their support for the cause.

David Haglund David Haglund

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.

HRC has plenty of critics in the gay equality movement, but they obviously know a thing or two about branding: The symbol quickly took over much of Facebook and Twitter.

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It also prompted some rather inspired variations, a few of which we’ve collected below. Stick around for the fairly subtle critique of heteronormativity at the end.

Equality Matzo

equalitymatzo

Equality Peeps

equalitypeeps

Equality Black Flag

equalityblackflag

Equality Rothko

equalityrothko

Equality Card Catalog

equalitycardcatalog

Equality Bowie

equalitybowie

Equality Beyoncé

equalitybeyonce

Equality Mormons

equalitymormons

Equality? No: Superiority.

equalitygreater

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