If, like me, you are Facebook friends with many people who support marriage equality, you have probably seen a lot of red equals signs this week. That’s because the Human Rights Campaign suggested people use a color-coded variation on the organization’s logo to show their support for the cause.

HRC has plenty of critics in the gay equality movement, but they obviously know a thing or two about branding: The symbol quickly took over much of Facebook and Twitter.

It also prompted some rather inspired variations, a few of which we’ve collected below. Stick around for the fairly subtle critique of heteronormativity at the end.

Equality Matzo

Equality Peeps

Equality Black Flag

Equality Rothko

Equality Card Catalog

Equality Bowie

Equality Beyoncé

Equality Mormons

Equality? No: Superiority.