Brandon Tauszik photographs Oakland’s black barbershops in his series, Tapered Throne (GIFs).

These Hypnotic GIFs Show Why Everyone Goes to Oakland to Cut Their Hair

These Hypnotic GIFs Show Why Everyone Goes to Oakland to Cut Their Hair

Behold
The Photo Blog
June 28 2015 10:15 AM

“You Can Come Here and Be Who You Really Are”

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Brandon Tauszik grew up in suburban Florida, where chain barbershops ruled. So when he moved to Oakland, California, five years ago, the number of independent barbershops blew him away. He started visiting the shops as a way to get to know his new neighborhood and quickly learned they were cultural institutions that were about much more than cutting hair. In his series of GIFs, “Tapered Throne,” Tauszik captures the atmosphere of these places in the subtle yet significant interactions between barbers and their customers as well as the brief movements of individuals that convey a sense of stillness and quiet. 

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Cedric, Cedric’s, 2011. “We’re people of style, we’ve always been that way. If you trace our heritage back, we wore a lot of jewelry [and] headwraps.”

Animation by Brandon Tauszik

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Dave, All About Business, 2011. “This is one of the necessities that’s hands on, you can’t get no haircut on the Internet. Here we call people by name.”

Animation by Brandon Tauszik

Over the course of four years, Tauszik, who is white, went to nearly 20 shops around the city and he never made an appointment beforehand to visit. Instead, he simply walked in, introduced himself, and hoped for the best. “From a social aspect, every time I’d walk into these shops, I’d have 12 pair of eyes on me, not in a hostile way but in a sense of, ‘Can I help you? Are you lost?’ I’m relatively shy, so each time, I’d have to gear myself up for it. Almost every single time it was for no reason. After the initial social awkwardness, it was all gravy and all fine,” he said.

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Truck, Upperkutz, 2011. “It’s a different kind of art to cut black hair, you can’t be one-dimensional. The suburbs caters to a different type of haircut.”

Animation by Brandon Tauszik

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Yay, Room to Groom, 2015. “You can come here in this mothafucka’ and be who you really are. Out there in society, you can’t be too black.”

Animation by Brandon Tauszik

To make the GIFs, Brandon set up his tripod and shot short videos at 60 frames per second. He then brought the files into Adobe Premier and slowed them down to 24 frames per second. From there, he looked for moments of three to four seconds that could be seamlessly looped. Most of the actions we do in daily life don’t make for good loops, he said, but the repetitiveness of motions in barbershops made them perfect for GIFs.

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Lamar, Johnson’s House of Styles, 2012. “I used to get cut here when I was a kid. My clients are regulars. This is the Facebook right here.”

Animation by Brandon Tauszik

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Kenneth, Cuts & Bends, 2011. “I just crack up how they come and say, ‘Hey, you used to cut my hair when I was a little fellah!’ I say, ‘Yeah, maybe.’ ”

Animation by Brandon Tauszik

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“The barber stands all day and he has a very hypnotic back and forth motion to do what he does. The subject breathes but he’s still. There’s TV, there's people watching and cutting,” he said. “I feel like with GIFs you really do capture a moment. You’re really there with that person. They’re breathing, they’re blinking, they’re moving. It’s like they’re alive forever, just going back and forth.”

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Don (customer), Porter’s, 2011. “When I come here I learn about what’s going on in the area, and I learn who's doing what.”

Animation by Brandon Tauszik

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Charles (student), Brothers Barber College, 2013. “A cut is a cut, but the social aspect is almost more important than the hair.”

Animation by Brandon Tauszik

In gentrifying neighborhoods around the country, barbershops—unlike bars or restaurants—tend to be places where social boundaries keep things largely segregated. In March, WNYC producer Jorteh Senah’s story about a white Harlem resident’s first haircut in a black barbershop demonstrated that a willingness to breach those boundaries could be good for business and for the community at large. In that spirit, I had to ask: Did Tauszik get a haircut at one of the shops?

“Before I’d leave that would usually come up. ‘Why don’t you sit down and let me cut your hair?’ Finally, I went through with it. I got a taper.”

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Tyrone, Pull Your Pants Up Barber Shop, 2014. “This is what God had in store for me. In this shop you gonna learn how to respect authority.”

Animation by Brandon Tauszik

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Beanie Man, Bay Style Cuts, 2012. “Everybody comes to Oakland to get their haircut. It’s just a ‘get it like you live’ type attitude.”

Animation by Brandon Tauszik

Jordan G. Teicher is the associate editor of Slates Behold blog. Follow him on Twitter.