Troy Carter, Lady Gaga's business manager: How he has merged old-time marketing with radical new techniques to turn Gaga…

The most innovative and practical thinkers of our time.
July 18 2011 11:57 AM

Troy Carter, Business Manager for Lady Gaga

How he has merged old-time marketing with radical new techniques to turn Gaga Inc. into a powerhouse of music, fashion, and media.

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Annie Lowrey is a contributing editor for New York magazine. She can be reached at annie.lowrey@gmail.com.

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