The Gist: Jared Feldman from Canvs on social media and television.

Mining Social Media for TV Metrics

Mining Social Media for TV Metrics

A daily news and culture podcast with Mike Pesca.
May 12 2015 7:10 PM

On Twitter, TV Follows You

How social media has become a new credible research medium and programming tool for television.

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Many viewers today keep a remote in one hand, and a Twitter stream in the other.

Photo illustration by Slate. Photo by Christopher/Flickr.

Listen to Episode 255 of Slate’s The Gist:


Today on The Gist, Jared Feldman from Canvs explains how social media is supplanting the old-fashioned focus group for media buyers and TV shows. For the Spiel, how American elections could benefit from candidates with less information.


Today’s sponsor: Casper, the online retailer of premium mattresses for a fraction of the price. Get $50 toward any mattress purchase by visiting and using the promo code GIST.

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Mike Pesca is the host of the Slate daily podcast The Gist. He also contributes reports and commentary to NPR.