But one category of endorsements is interesting: those that campaigns pursue knowing full well they could be deadly. In 2002, Joe Klein wrote a classic Slate piece on "the Shrum Primary"—the scramble to see which campaign would end up with consultant Bob Shrum, whose track record in presidential elections to that point was 0 and 7 lifetime. John Kerry won the Shrum Primary that cycle, enabling its namesake to retire the record at 0-8.
There will be no Shrum Primary in 2008. But this week brought signs of a new contest in self-immolation: the Ralph Primary. Ralph Reed has a shrewd political mind and a fierce competitive spirit. And pity whichever Republican candidate wins his support, for disaster looms.
The consequences of the Shrum Primary were clearcut. Klein wrote, "If history is any guide, Shrum's choice will lose either a) the nomination or b) the general election." In the Ralph Primary, a much broader range of bad outcomes are possible. If history is any guide, Ralph's choice will either a) lose the general election (Dole), or b) win the general election on a platform that runs the country into the ground (Bush).
But unlike Shrum, whose repertoire was limited to politics, Ralph's curse extends into all walks of American life. In the 2000 campaign, George Bush and Karl Rove won the Ralph Primary, then recommended him for a $10,000 to $20,000-a month consulting contract with Enron. Bush went on to lose the popular vote, while Enron promptly suffered the most spectacular bankruptcy in American history.
Jack Abramoff won the lobbying heat of the Ralph Primary, after Ralph emailed him, "Now that I'm done with the electoral politics, I need to start humping in corporate accounts!" Four years later, Abramoff e-mailed his partner, Michael Scanlon, that Ralph was "a bad version of us! No more money for him." Ralph got rich, and now awaits his next victim; Abramoff and Scanlon got sentenced to jail.
After Ralph couldn't win his own primary in Georgia last summer, you'd think his Abramoff ties alone would keep him off any campaign, even as a consultant. But according to the Politico and the Atlanta Journal-Constitution, his services are in demand, and two of the three Republican frontrunners are in the running.
Ralph told the Politico's Jonathan Martin that he's "having conversations with just about every campaign"—except McCain, whom he helped smear in the South Carolina primary in 2000. Martin says "rumors have been circulating for weeks" that Ralph will sign on with Mitt Romney. A Romney campaign spokesman issued a nondenial, calling Ralph "one of the best minds in politics," but adding that "he doesn't have a formal role in our campaign organization."
In response, Tom Baxter and Jim Galloway of the Journal-Constitution reminded readers that Ralph has a prior IOU to Rudy Giuliani, who stumped for him in Georgia. According to the Hotline, Ralph sang Giuliani's praises at a National Review dinner this past weekend. The Hotline's Chuck Todd and Marc Ambinder report, "That induced 'a number of odd looks and rolled eyes from many of the attendees,' according to our source." They don't say who was making those eyes roll more—Ralph or Giuliani.
Whichever campaign wins the Ralph Primary, the mere fact that Romney and Giuliani need Ralph Reed should be enough to disqualify them from higher office. The sad part is, Ralph would fit well in either camp. Giuliani does business with sleazeballs and seems willing to do anything to make a buck. Ditto for Ralph. Social conservatives worry that Romney is a shameless political opportunist who'll say one thing and do another. With Ralph, that's the one thing conservatives can count on.
Many of us look at Ralph Reed and see an ambitious, unprincipled buckraker. Romney and Giuliani look at Ralph Reed and see the very premise of their candidacies—the hope that an ambitious, unprincipled buckraker can con the religious right.
Rudy and Mitt won't reverse the curse; they're doomed to repeat it. In the Ralph Primary, Ralph is the sole survivor. Like casinos, the only way to win is not to play. ... 12:12 A.M. (link)