Thanks to his son Morty, Paulsen is running for president this year from the grave. Franken and humorist Dave Barry have also gotten significant book-tour mileage in the past by declaring themselves Oval Office hopefuls. Beyond leveraging a fake political campaign for personal career advancement, the tactic is also a proven way to move products. More than a year before Alaska Gov. Sarah Palin was branded "Caribou Barbie," the doll herself launched her fourth bid for the White House. Corporate mascots such as Mr. Clean have long used election seasons to create buzz for supermarket coupons, while television shows like All in the Family and Happy Days have likewise been drawn to the allure of presidential marketing.
Click here to read a slide-show essay on history's greatest fictional presidential candidates.
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