Suicide Marketing! Has Microsoft hit on a brilliant new sales strategy? Here's how it's done: First, you screw up your major product, replacing it with a fancier version that is widely derided and universally regarded as inferior to its main competitor. But--key point--you keep selling the old, popular product. Then you announce that you'll stop selling the popular product on June 30. This causes a predictable--and highly profitable--surge in sales. ("Last chance to buy Windows XP!") You pocket the millions from those sales, but then at the last minute announce a reprieve. Bowing to customer demand you'll keep selling XP--until you need another little boost in the bottom line, when you will announce once again that you're killing it after a date certain. Last last chance! Really. We mean it this time! Then another reprieve, and another deadline, and another surge of panic buying, etc.--on and on, seemingly ad infinitum (at least if you are a monopoly player like Microsoft). ...
It seems like a can't-lose approach for the Redmond, Wash. firm, as long as a) they continue to cultivate the image of a big, clumsy and greedy organization that's just stupid enough to kill a product consumers like in order to try to force them to purchase a product the corporate bureaucracy has ploddingly disgorged and b) their new products continue to be awful.
There hasn't been a breakthrough business plan like this since New Coke. "Suicide marketing." (Buy this before we do something rash!) ...
P.S.: The only fly in the ointment is the slim possibility that Microsoft's next operating system, due in 2010, will actually be an improvement over Windows XP. But Ballmer & Co. know better than to let that happen.
P.P.S.: Back in 2001, I was so convinced of the primacy and potential of Windows XP that I predicted its launch would end the recession then underway. This was amateurish economic idiocy--though the October 25, 2001 launch date of XP did turn out to eerily coincide with the end of the last recession (in November of that year).
Will the debacle of Windows Vista have a conversely depressing effect on the economy--as many businesses decide to hang on to their old XP machines and hope they can make it to 2010 without having to install Vista? That wouldn't do wonders for the demand side. But to the extent that Microsoft's suicide marketing plan can keep drumming up panic demand for last-chance XP machines, the "systemic risk" presented by Vista will be contained. It's win-win--for Microsoft and for the nation. ... 1:10 A.M. link
Sunday, April 13, 2008
1) It lumps together things Obama wants us to think he thinks are good (religion) with things he undoubtedly thinks are bad (racism, anti-immigrant sentiment). I suppose it's logically possible to say 'these Pennsylvania voters are so bitter and frustrated that they cling to both good things and bad things," but the implication is that these areall things he thinks are unfortunate and need explaining (because, his context suggests, they prevent voters from doing the right thing and voting for ... him). Yesterday at the CNN "Compassion Forum" Obama said he wasn't disparaging religion because he meant people "cling" to it in a good way! Would that be the same way they "cling" to "antipathy to people who aren't like them"--the very next phrase Obama uttered? Is racism one of those "traditions that are passed on from generation to generation" that "sustains us"? Obama's unfortunate parallelism makes it hard for him to extricate him from the charge that he was dissing rural Pennsylvanians' excess religiosity.
2) Even if Obama wasn't equating anything on his list with anything else, he did openly accuse Pennsylvanians of being racists ("antipathy to people who aren't like them").
3) He's contradicted his own positions--at least on trade and ( says Instapundit) guns.. Isn't Obama the one trying to tar Hillary as a supporter of NAFTA? Is that just 'boob bait'?
4) Yes, he's condescending. It's not just that in explaining everyone to everyone Obama winds up patronizing everyone. He doesn't patronize everyone equally. Specifically, he regards the views of these Pennsylvanians as epiphenomena--byproducts of economic stagnation--in a way he doesn't regard, say, his own views as epiphenomena.** Once the Pennsylvanians get some jobs back, they'll change and become as enlightened as Obama or the San Franciscans to whom he was talking. That's the clear logic of his argument. Superiority of this sort--not crediting the authenticity and standing of your subject's views--is a violation of social equality, which is a more important value for Americans than money equality. Liiberals tend to lose elections when they forget that.