Elizabeth Edwards' Chutzpah

A mostly political Weblog.
April 28 2008 1:12 PM

Elizabeth Edwards' Chutzpah

Plus--Obama, from Cling to Ping!

(Continued from Page 12)

"Relieved of economic stress, voters here [Western PA] moved towards Republicans in the 1990s."

But I don't think Barone is saying that it's prosperity that bred Republicanism (which would be the opposite of the Obama "cling" theses). I think he's talking mainly about migration--the unemployed workers who voted Democratic in the 1980s have simply left, leaving behind older voters who are more content living where they are living. It's a sorting out frustration-reducing process, not a prosperity-driven frustration-reducing process. Either way, it's not the "cling" process that Obama is imagining (though in the absence of real prosperity some "clinging" could be going on too). ... P.S.: But it's mainly happening in Western PA's Pittsburgh suburbs. In the 2004 presidential race, rural towns seem to have remained pro-Republican by about the same margin as in 1988. ...

Update: Alter Untanked Jon Alter  agrees with "M," not Obama:

[i]t turns out that working-class Americans have not left the Democratic Party, except in the South, where practically everyone except the black community has turned Republican. In the north, as Princeton political scientist Larry M. Bartels establishes in an important new book, "Unequal Democracy," working-class voters have actually been trending Democratic in recent elections, which helps explain why longtime bellwether states like Illinois and Pennsylvania have been more reliably blue. According to Bartels, more affluent voters are the ones who have been swayed by social issues like abortion and guns. Working-class voters, he writes, are still motivated by economics.

5:06 A.M. link

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___________________________

Suicide Marketing! Has Microsoft hit on a brilliant new sales strategy? Here's how it's done: First, you screw up your major product, replacing it with a fancier version that is widely derided and universally regarded as inferior to its main competitor. But--key point--you keep selling the old, popular product. Then you announce that you'll stop selling the popular product on June 30. This causes a predictable--and highly profitable--surge in sales. ("Last chance to buy Windows XP!") You pocket the millions from those sales, but then at the last minute announce a reprieve. Bowing to customer demand you'll keep selling XP--until you need another little boost in the bottom line, when you will announce once again that you're killing it after a date certain. Last last chance! Really. We mean it this time! Then another reprieve, and another deadline, and another surge of panic buying, etc.--on and on, seemingly ad infinitum (at least if you are a monopoly player like Microsoft). ...

It seems like a can't-lose approach for the Redmond, Wash. firm, as long as a) they continue to cultivate the image of a big, clumsy and greedy organization that's just stupid enough to kill a product consumers like in order to try to force them to purchase a product the corporate bureaucracy has ploddingly disgorged and b) their new products continue to be awful.

There hasn't been a breakthrough business plan like this since New Coke. "Suicide marketing." (Buy this before we do something rash!) ...

P.S.: The only fly in the ointment is the slim possibility that Microsoft's next operating system, due in 2010, will actually be an improvement over Windows XP. But Ballmer & Co. know better than to let that happen.

P.P.S.: Back in 2001, I was so convinced of the primacy and potential of Windows XP that I predicted its launch would end the recession then underway. This was amateurish economic idiocy--though the October 25, 2001 launch date of XP did turn out to eerily coincide with the end of the last recession (in November of that year). 

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