America’s highways are like Walt Whitman: They contain multitudes. America’s twin obsessions—being yourself and driving yourself—have given us the Hummer and the Prius, generational tides of nodding dogs and fuzzy dice, the Gucci edition of the AMC Hornet and those 3-inch by 12-inch windows onto the nebulous depths of our fellow motorists known as bumper stickers. In a culture that celebrates autonomy, self-promotion, and perpetual motion, my car is a song of myself.
Most recently, our penchant for motor-vehicular self-expression has fueled a bumper crop of specialty license plates. Many raise eyebrows—and all raise questions. How did specialty plates get started? Why the recent boom? Who approves the designs? And are they harmless—or yet another symptom of too much pluribus and not enough unum?
More in the Design Series:
TODAY IN SLATE
Ford’s Big Gamble
It’s completely transforming America’s best-selling vehicle.
Should the United States Grant Asylum to Victims of Domestic Violence?
The Apple Watch Will Make Everyone Around You Just a Little Worse Off
This Was the First Object Ever Designed
Don’t Expect Adrian Peterson to Go to Prison
In much of America, beating your kids is perfectly legal.
How the Apple Watch Will Annoy Us
A glowing screen attached to someone else’s wrist is shinier than all but the blingiest jewels.
A Little Bit Softer Now, a Little Bit Softer Now …
The sad, gradual decline of the fade-out in popular music.