Thrill of the Haul
The secret joy of displaying your shopping sprees on YouTube.
But maybe the most revealing part of the experience was that I really liked filming the haul. I live alone and work from home, so I spend a lot of time having a running commentary of what I'm doing in my head. For once, it was nice to have an audience for all of it. Not that it mattered whether anyone was going to be interested in why I bought a particular off-brand of kombucha or prefer vegan s'mores. With a camera on me, everything I bought felt inherently important. Maybe one day I will have my own army of like-minded fans haunting the hummus aisle.
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Correction, March 23, 2010: The original version of this article incorrectly called this online phenomenon "unboxing." Unboxing videos only involve opening the packaging of the gadgets, not dismantling them. (Return to the corrected sentence.)
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