Slate's readers are affluent … educated … and influential. And they're not just online readers … they're online shoppers, too.
Online Adults
68 percent are men, and 32 percent are women
Gen-Xers to Baby Boomers
35 percent are 18–34, 71 percent are 25–54
Average age is 41
Affluent and Well-Educated
47 percent have a household income (HHI) of $75K or higher
28 percent have a household income of $100K or higher
Average HHI is $83,126
65 percent have graduated college or higher
57 percent are professional/managerial/self-employed
Seasoned Online Users
65 percent have been on the Web for longer than three years
83 percent are on the Web five times a week or more
Savvy Online Shoppers
93 percent have shopped online in the past six months
75 percent have transacted online in the past six months
Source: @plan Winter 2001 release
Unique Users
2,388,000 unique users
Source: Media Metrix, July 2001
And Slate's readership keeps growing. More than 3 million unique users as of November 2000—that's a jump of 2 million in less than a year!
Unique Users to Slate