Kitty Sympathizes
Hallmark, which has been around since 1910, got more attention than it has in decades this week, thanks to its series of layoff cards. “Call it a sign of the times,” responded the Los Angeles Times—a theme echoed by the Chicago Tribune, AFP, and NPR, among others. As it turns out, the cards have been around since 2008. It just so happens that a reporter discovered them for the first time, and the story went viral, explained Jaci Twidwell, who works in PR at Hallmark. Not that the company minds the buzz. Hallmark has a history of acknowledging economic and cultural issues with its cards. Take a look back through some of the more timely and difficult topics addressed over the years.