The Rise and Fall of Polaroid

Reading between the lines.
Oct. 5 2012 11:07 PM

The Rise and Fall of Polaroid

Polaroid was once the Apple Computer of the mid-20th century.

In the middle of the last century, Polaroid was the coolest technology company on earth. Founded in Cambridge, Mass., in 1937, Polaroid created a field—instant photography—all its own, and completely owned it for decades. Under its visionary founder-scientist, Edwin Herbert Land, Polaroid grew from wonky startup to high-tech path-breaker to familiar piece of Americana—inspiring a young Land acolyte, Steve Jobs, along the way. In the digital era, all photography is instant photography. Yet there remains something magical about a physical print that develops in your hand. Chris Bonanos explored this modern affection for an obsolete medium in his book Instant: The Story of Polaroid, from which this slideshow is drawn.

The Rise and Fall of Polaroid Slideshow

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Christopher Bonanos is an editor at New York magazine and the author of Instant: The Story of Polaroid.

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