The Glamorous Celebrity Tutors of Hong Kong
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Photograph courtesy of Beacon College.
Richard Eng
Richard Eng is the tutor king of Hong Kong. He’s credited with kicking off the celebrity-tutor boom in the mid-1990s. His designer watch and shoe collections are legendary; so is his yellow Lamborghini.
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Photograph courtesy of Beacon College.
Buses as Billboards
Eng was the first Hong Kong tutor to realize that the city’s ubiquitous buses made excellent moving billboards.
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Photograph courtesy of King’s Glory.
King's Glory Bus Ad
Soon, other tutoring companies followed suit. Here’s a bus ad from a competing chain, King’s Glory, featuring several of its best-known tutors.
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Photograph courtesy of King’s Glory.
Billboard on Chong Hing Square
The larger tutoring centers pour from $900,000 to $1.3 million into marketing every year, erecting hundreds of billboards that feature what look like squads of business-casual superheroes. This one, for King’s Glory, is plastered on Chong Hing Square, a high-rise in the highly trafficked Mong Kok district.
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Ad taken from CREDIT: http://www.allstar.edu.hk/.
Tutors as Action Heroes
This ad for an English-language tutorial course takes the action-hero notion one step further.
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Photograph courtesy of Beacon College.
Beacon College Poster
Are these guys tutors or pop stars? It’s hard to tell.
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Photograph courtesy of King’s Glory.
Kelly Mok
Kelly Mok, a 26-year-old tutor for King’s Glory, encourages her students to check in with her Facebook page daily, leaving her messages letting her know how amazing she looked in that day’s class and wondering what she’s “up to right now.”
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Screengrab from CREDIT: http://www.modern.edu.hk/teacher-Dr-Vic-Chan.phtml.
Dr. Vic Chan
Tutors in Hong Kong often emphasize their good looks. Wouldn’t you want to be tutored by this man?