The King of Madison AvenueA podcast with Kenneth Roman.

The Big Money presents "Every Day I Read the Book," featuring Daniel Gross. Dan's guest today is Kenneth Roman, author of the new book The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. Ken discusses this singular story of an immigrant waiter who became the most influential advertising executive of all time.

PRINTDISCUSSE-MAILRSSRECOMMEND...SINGLE PAGE

FacebookMySpace Mixx Digg Reddit del.icio.us Furl Ma.gnolia SphereStumbleUponCLOSE

Listen using our audio player below or download the MP3.

PRINTE-MAILRECOMMEND...RSS

FacebookMySpace Mixx Digg Reddit del.icio.us Furl Ma.gnolia SphereStumbleUponCLOSE

Daniel Gross is the Moneybox columnist for Slate and the business columnist for Newsweek. You can e-mail him at and follow him on Twitter. His latest book, Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation, has just been published in paperback.

SPONSORED CONTENT

• Coming Soon: Jobs!
  Why employment will rebound sooner than you think.
  Daniel Gross | Nov. 14, 2009
• The Lost Decade
  Why the last 10 years have been an economic disappointment for most Americans.
  Daniel Gross | Nov. 11, 2009
• A Jewish Mother in Your Cell Phone
  How nagging text messages can make you healthier and richer.
  Daniel Gross | Nov. 10, 2009
• Search for more Moneybox articles
• Subscribe to the Moneybox RSS feed
• View our complete Moneybox archive