damned spot: Political ads dissected and explained.

Rudy on the RadioGiuliani's first campaign spot.

By Andy Bowers, John Dickerson, and Jim Festante
Posted Thursday, March 29, 2007, at 9:21 PM ET

Rudy Giuliani has released the first advertisement of his presidential campaign. It's a radio ad running on conservative talk shows. Giuliani's ahead in the polls, but his lead is shrinking. Part of the reason is that conservatives, who make up the bulk of his party, don't think he's one of them. He's pro-choice, pro-gay rights, and anti-gun. His private life is also messy. So, Giuliani's first ad tries to address all of those concerns … by ignoring them. Watch this Damned Spot video to see how Rudy is changing the subject.

http://link.brightcove.com/services/link/bcpid464021272http://www.brightcove.com/channel.jsp?channel=78144477

You'll find more Damned Spot videos at our video archive page.

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Andy Bowers is the editor of Slate V. John Dickerson is Slate's chief political correspondent and author of On Her Trail. He can be reached at . Jim Festante is a Slate Web designer and video editor.
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