Marketing Campaign of the Day

Reporting on Politics and Policy.
July 21 2014 4:24 PM

Marketing Campaign of the Day

Hardly the Clintons

Photo by Kevin Winter/Getty Images

I've written and speculated about the "derp gap" before, theorizing that the pipeline between conservative media and the Drudge Report allows stories to pop even if they might not pass muster. The Daily Caller, the Washington Examiner, and the Weekly Standard all benefit greatly from Drudge traffic; the latter two publications share an owner, Philip Anschutz.*

So, going out on a short limb, I'm going to compliment this piece of salesmanship, which made it on Drudge. Paul Bedard, the always-excited "secrets" columnist at the Examiner, reports (via "tipsters") on a guerilla marketing campaign in New York and D.C.

Pulled by advertising bikes over the weekend, the posters use themes from TV's "Game of Thrones" and "House of Cards" in portraying BillHillary and Chelsea Clinton -- and advisor James Carville -- as evil, though they don't indicate exactly what the advertising is for... One tipster asked the cyclists what the posters were about, but they remained tight-lipped. The guerrilla marketing campaign could be to promote a new movie, television series or book about the Clintons, Secrets hears.

Anything like that coming tomorrow? Why, yes: July 22 is the release date of Weekly Standard reporter Daniel Halper's first book, Clinton Inc. If I am right, an Anschutz-owned paper reported on the mystery ad campaign for an Anschutz-owned magazine reporter's book, and the whole story was linked by Drudge. That's one way to get this (actually reported) book to get eyeballs after people have already dispensed with Ed Klein.

*Correction, Aug. 7, 2014: This post originally misstated that Philip Anschutz owns the Washington Free Beacon.

David Weigel, a former Slate politics reporter, is a reporter for Bloomberg Politics


Medical Examiner

Here’s Where We Stand With Ebola

Even experienced international disaster responders are shocked at how bad it’s gotten.

It’s Legal for Obama to Bomb Syria Because He Says It Is

Divestment Is Fine but Mostly Symbolic. There’s a Better Way for Universities to Fight Climate Change.

I Stand With Emma Watson on Women’s Rights

Even though I know I’m going to get flak for it.

It Is Very Stupid to Compare Hope Solo to Ray Rice

Building a Better Workplace

In Defense of HR

Startups and small businesses shouldn’t skip over a human resources department.

Why Are Lighter-Skinned Latinos and Asians More Likely to Vote Republican?

How Ted Cruz and Scott Brown Misunderstand What It Means to Be an American Citizen

  News & Politics
Sept. 23 2014 12:43 PM Occupy Wall Street How can Hillary Clinton be both a limousine liberal and a Saul Alinsky radical?
Sept. 23 2014 2:08 PM Home Depot’s Former Head of Security Had a Legacy of Sabotage
Sept. 23 2014 1:57 PM Would A Second Sarkozy Presidency End Marriage Equality in France?
  Double X
The XX Factor
Sept. 23 2014 2:32 PM Politico Asks: Why Is Gabby Giffords So “Ruthless” on Gun Control?
  Slate Plus
Slate Plus
Sept. 22 2014 1:52 PM Tell Us What You Think About Slate Plus Help us improve our new membership program.
Brow Beat
Sept. 23 2014 2:31 PM 3 Simpsons Showrunners Reflect on New Fans and the “Classic Era” Myth
Future Tense
Sept. 23 2014 1:50 PM Oh, the Futility! Frogs Try to Catch Worms Off of an iPhone Video.
  Health & Science
Sept. 23 2014 1:38 PM Why Is Fall Red in America but Yellow in Europe? A possible explanation, 35 million years in the making.
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.