Montana state Sen. Matt Rosendale has a better than decent chance of becoming a congressman next year. He's running in a crowded field, because the winner of this year's Republican primary is strongly, strongly favored to roll over the Democratic nominee in November. Rosendale's fundraising has been strong enough to put him "on the radar" of the NRCC; this was after Mother Jones reporter Tim Murphy caught him attending a conspiracy theorist-hosted seminar called "Defend Rural America." Rosendale swiftly explained that he merely thought it "critical for the United States to maintain our sovereignty and not surrender it to any other entity."

I think that comes across in his new TV ad. "This is how I look from a government drone," he says, as we see him through the camera of a flying robot. "And this is what I think about it."

Bang.

This is some next-level conservative identity politics. Fine, yes, candidates have been shooting stuff with guns since at least now-Sen. Joe Manchin shot up the cap-and-trade bill in a 2010 ad. Just weeks ago Alabama House candidate Will Brooke uploaded 102 seconds of pure id, as he shot, then mulched a copy of the Affordable Care Act. Rosendale, to my knowledge, is the first candidate who's filmed himself "shooting" a drone—a direct action that even Jesse Ventura is skittish about.