The Hunt for the Elusive Obamacare Lover

Reporting on Politics and Policy.
March 18 2014 9:19 AM

The Hunt for the Elusive Obamacare Lover

My latest piece asks a question that some nervous Democrats have been pondering—how come the Republicans get all the heart-tugging testimonial ads about Obamacare? Why are there millions of dollars' worth of TV spots featuring people who blame the ACA for dropping their coverage, and none promoting the law? The simple answer is "not enough money."

Because these people do exist. Yesterday I talked to Matt Grove, a bagel shop owner in Utica, N.Y., who appeared in a short-lived 2011 TV campaign to promote the ACA. He said then, in ads shot by "Know Your Care," that the ACA's tax credits had saved him money and expanded coverage to staff.


"We're actually even increasing our contribution to health care," he said. "We used to only contribute 50% to premiums. Because we get the tax credit, we pushed that to sort of a weird number, 88%."

But the point of the story is that Know Your Care ran some ads then went defunct in late 2012. Website's still up, but no one's paying to share those stories. Would they rescue the ACA's popularity all by themselves? Well, no, but Democrats wonder why they can't hear any of this above the clamor.

David Weigel is a reporter for Bloomberg Politics



Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

Even When They Go to College, the Poor Sometimes Stay Poor

Republicans Want the Government to Listen to the American Public on Ebola. That’s a Horrible Idea.

The Most Ingenious Teaching Device Ever Invented

Tom Hanks Has a Short Story in The New Yorker. It’s Not Good.

Brow Beat

Marvel’s Civil War Is a Far-Right Paranoid Fantasy

It’s also a mess. Can the movies do better?

Space: The Next Generation

An All-Female Mission to Mars

As a NASA guinea pig, I verified that women would be cheaper to launch than men.

Watching Netflix in Bed. Hanging Bananas. Is There Anything These Hooks Can’t Solve?

The Procedural Rule That Could Prevent Gay Marriage From Reaching SCOTUS Again

  News & Politics
Oct. 20 2014 7:13 PM Deadly Advice When it comes to Ebola, ignore American public opinion: It’s ignorant and misinformed about the disease.
Oct. 20 2014 7:23 PM Chipotle’s Magical Burrito Empire Keeps Growing, Might Be Slowing
Oct. 20 2014 3:16 PM The Catholic Church Is Changing, and Celibate Gays Are Leading the Way
  Double X
The XX Factor
Oct. 20 2014 6:17 PM I Am 25. I Don't Work at Facebook. My Doctors Want Me to Freeze My Eggs.
  Slate Plus
Tv Club
Oct. 20 2014 7:15 AM The Slate Doctor Who Podcast: Episode 9 A spoiler-filled discussion of "Flatline."
Brow Beat
Oct. 20 2014 6:32 PM Taylor Swift’s Pro-Gay “Welcome to New York” Takes Her Further Than Ever From Nashville 
Future Tense
Oct. 20 2014 4:59 PM Canadian Town Cancels Outdoor Halloween Because Polar Bears
  Health & Science
Medical Examiner
Oct. 20 2014 11:46 AM Is Anybody Watching My Do-Gooding? The difference between being a hero and being an altruist.
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.