The Hunt for the Elusive Obamacare Lover

Reporting on Politics and Policy.
March 18 2014 9:19 AM

The Hunt for the Elusive Obamacare Lover

My latest piece asks a question that some nervous Democrats have been pondering—how come the Republicans get all the heart-tugging testimonial ads about Obamacare? Why are there millions of dollars' worth of TV spots featuring people who blame the ACA for dropping their coverage, and none promoting the law? The simple answer is "not enough money."

Because these people do exist. Yesterday I talked to Matt Grove, a bagel shop owner in Utica, N.Y., who appeared in a short-lived 2011 TV campaign to promote the ACA. He said then, in ads shot by "Know Your Care," that the ACA's tax credits had saved him money and expanded coverage to staff.


"We're actually even increasing our contribution to health care," he said. "We used to only contribute 50% to premiums. Because we get the tax credit, we pushed that to sort of a weird number, 88%."

But the point of the story is that Know Your Care ran some ads then went defunct in late 2012. Website's still up, but no one's paying to share those stories. Would they rescue the ACA's popularity all by themselves? Well, no, but Democrats wonder why they can't hear any of this above the clamor.

David Weigel is a Slate political reporter. 


Frame Game

Hard Knocks

I was hit by a teacher in an East Texas public school. It taught me nothing.

Chief Justice John Roberts Says $1,000 Can’t Buy Influence in Congress. Looks Like He’s Wrong.

After This Merger, One Company Could Control One-Third of the Planet's Beer Sales

Hidden Messages in Corporate Logos

If You’re Outraged by the NFL, Follow This Satirical Blowhard on Twitter

Sports Nut

Giving Up on Goodell

How the NFL lost the trust of its most loyal reporters.

How Can We Investigate Potential Dangers of Fracking Without Being Alarmist?

My Year as an Abortion Doula       

  News & Politics
Sept. 15 2014 8:56 PM The Benghazi Whistleblower Who Might Have Revealed a Massive Scandal on his Poetry Blog
Sept. 15 2014 7:27 PM Could IUDs Be the Next Great Weapon in the Battle Against Poverty?
Atlas Obscura
Sept. 16 2014 8:00 AM The Wall Street Bombing: Low-Tech Terrorism in Prohibition-era New York
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Tv Club
Sept. 15 2014 11:38 AM The Slate Doctor Who Podcast: Episode 4  A spoiler-filled discussion of "Listen."
Brow Beat
Sept. 15 2014 8:58 PM Lorde Does an Excellent Cover of Kanye West’s “Flashing Lights”
Future Tense
Sept. 16 2014 7:36 AM The Inspiration Drought Why our science fiction needs new dreams.
  Health & Science
Bad Astronomy
Sept. 16 2014 7:30 AM A Galaxy of Tatooines
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.