MAP: Where Is the Most Money Being Spent on Anti-Obamacare Ads?

Reporting on Politics and Policy.
Dec. 3 2013 12:21 PM

Where Is the Most Money Being Spent on Anti-Obamacare Ads?


Kantar Media/CMAG

Kantar Media has created a great infographic showing where the most anti-Obamacare ad money is going. The map measures the amount of money spent on Obamacare attack ads, and the percentage of uninsured people in each media market. Almost all of the money has been funneled into markets where a high proportion—at least 15 percent—of the population is uninsured.

As Sean Sullivan notes, the map shows us, unsurprisingly, that conservative groups are hammering negative Obamacare ads in markets where Senate Democrats are up for re-election in 2014.

Media markets in North Carolina, Kentucky and Arkansas, home to competitive 2014 Senate races, are at or near near the top of the list. Virginia, where there was a competitive 2013 gubernatorial race, also has a big presence near the top of the list. Mobile, Ala., where a heated Republican congressional primary was recently decided, has also attracted a lot of ad dollars. In all these races, Obamacare emerged as substantial focus.

Sen. Kay Hagan, an obvious target of the ads, voted for the ACA in 2009 but recently supported Sen. Mary Landrieu's bill to extend people's old insurance plans even if they didn't meet ACA standards. In the Charlotte area—where the most money has been spent so far this year—23 percent of the population is uninsured. No matter how much Senate Democrats try to bulk up their moderate bona fides, conservative groups will always have those 60 yea votes to hitch their wagon to in 2014.

Check out the map in its entirety:

Emma Roller is a Slate editorial assistant. Follow her on Twitter.


The World

The Budget Disaster that Sabotaged the WHO’s Response to Ebola

Can Democratic Sen. Mary Landrieu Pull Off One More Louisiana Miracle?

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

Everything You Should Know About Today’s Eclipse

Fascinating Maps Based on Reddit, Craigslist, and OkCupid Data


Welcome to 13th Grade!

Some high schools are offering a fifth year. That’s a great idea.


The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

Want Kids to Delay Sex? Let Planned Parenthood Teach Them Sex Ed.

How Movies Like Contagion and Outbreak Distort Our Response to Real Epidemics

  News & Politics
Oct. 22 2014 9:42 PM Landslide Landrieu Can the Louisiana Democrat use the powers of incumbency to save herself one more time?
Oct. 23 2014 11:51 AM It Seems No One Is Rich or Happy: I Looked
Atlas Obscura
Oct. 23 2014 1:34 PM Leave Me Be Beneath a Tree: Trunyan Cemetery in Bali
  Double X
The XX Factor
Oct. 23 2014 11:33 AM Watch Little Princesses Curse for the Feminist Cause
  Slate Plus
Oct. 23 2014 11:28 AM Slate’s Working Podcast: Episode 2 Transcript Read what David Plotz asked Dr. Meri Kolbrener about her workday.
Brow Beat
Oct. 23 2014 12:01 PM Who Is Constantine, and Should You Watch His New Show?
Oct. 23 2014 11:45 AM The United States of Reddit  How social media is redrawing our borders. 
  Health & Science
Bad Astronomy
Oct. 23 2014 7:30 AM Our Solar System and Galaxy … Seen by an Astronaut
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.