Zynga CEO Mark Pincus on pushing FarmVille, social gaming beyond Facebook (VIDEO)

 Zynga CEO Mark Pincus on New Horizons for Social Gaming

 Zynga CEO Mark Pincus on New Horizons for Social Gaming

Interviews with people who shape our culture.
July 26 2012 5:52 PM

Does Zynga Need a New Game Plan?

CEO Mark Pincus on why FarmVille and social gaming need to thrive outside of Facebook.

Mark Pincus.
Zynga CEO Mark Pincus

Photograph by Larry Busacca/Getty Images.

There’s little joy in FarmVille or CityVille following a disappointing earnings report from Zynga. The social-games maker announced losses of almost $23 million during the second quarter, and that triggered a 40 percent drop in its stock price. 

Among other things, Zynga officials cited “a more challenging environment” on Facebook, which saw its stock hit all-time lows in after-hours trading Thursday following the release of its first earnings report since going public in May. 

For Zynga CEO Mark Pincus, the disappointing earnings confirm what he already knew: His company needs to move aggressively beyond Facebook into mobile gaming and other horizons. To that end, Pincus announced Wednesday the company plans to get into real-money gambling games in 2013. And as he told Slate’s Jacob Weisberg in a recent interview, the future success of social gaming depends on a rather simple principle: lowering the barriers to play.

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In the days ahead, look for more of our interview with Pincus, including his take on Facebook CEO Mark Zuckerberg.