HOME / Top Right : The most innovative and practical thinkers of our time. Troy Carter on Going Gaga Lady Gaga's business manager explains how he built the business of Gaga. Posted Sunday, July 17, 2011, at 10:56 AM Tweet In this video, Troy Carter, Lady Gaga's business manager, talks with Billboard about his management and publicity strategies for the superstar artist. Return to Carter's profile. Tweet MYSLATE Save this story. Follow all Top Right articles. Follow the Technology section. Follow stories by . MySlate is a new tool that lets you track your favorite parts of Slate. You can follow authors and sections, track comment threads you're interested in, and more. SLATE'S MOST VIRAL Who Said It: Toronto Mayor Rob Ford or Simpsons Mayor Diamond Joe Quimby? Enterprise vs. Millennium Falcon: Which is the Fastest? Is Your State Bird a Stupid State Bird? What It Should Be Instead. Click here to load comments.