Troy Carter, Lady Gaga's business manager, explains how he built the business of Gaga.

Troy Carter, Lady Gaga's business manager, explains how he built the business of Gaga.

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July 17 2011 10:56 AM

Troy Carter on Going Gaga

Lady Gaga's business manager explains how he built the business of Gaga.

In this video, Troy Carter, Lady Gaga's business manager, talks with Billboard about his management and publicity strategies for the superstar artist.

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