Giuliani's first campaign spot.

Political ads dissected and explained.
March 29 2007 9:21 PM

Rudy on the Radio

Giuliani's first campaign spot.

Rudy Giuliani has released the first advertisement of his presidential campaign. It's a radio ad running on conservative talk shows. Giuliani's ahead in the polls, but his lead is shrinking. Part of the reason is that conservatives, who make up the bulk of his party, don't think he's one of them. He's pro-choice, pro-gay rights, and anti-gun. His private life is also messy. So, Giuliani's first ad tries to address all of those concerns … by ignoring them. Watch this Damned Spot video to see how Rudy is changing the subject.

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Andy Bowers is the executive producer of Slate’s podcasts. Follow him on Twitter.

John Dickerson is Slate's chief political correspondent and author of On Her Trail. Read his series on the presidency and on risk.

Jim Festante is an actor/writer in Los Angeles and regular video contributor to Slate. He is the author of the Image Comics miniseries The End Times of Bram and Ben.

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