Lindt, one of the oldest and most popular confectioners in the world, views chocolate as a personal shared experience of pleasure. The Swiss-based company had a web presence as of 2002, but customers who bought chocolates online were limited in their choices to prepackaged assortments.
Lindt moved its e-commerce platform to the cloud, creating a "department store of chocolate." Now chocolate lovers can create unique assortments, mix and match their favorite products, and design custom offers based upon individual tastes. Satisfied customers are leading to greater loyalty and better sales, and Lindt can radically scale up during holiday seasons. The cloud has tripled revenue from mobile devices and allows the chocolate maker to build seasonal promotions and an ongoing relationship with its customers.
To learn more about "How Lindt Built a Chocolate Cloud," click here:
TODAY IN SLATE
The End of Pregnancy
And the inevitable rise of the artificial womb.
Doctor Tests Positive for Ebola in New York City
How a Company You’ve Never Heard of Took Control of the Entire Porn Industry
The Hot New Strategy for Desperate Democrats
Blame China for everything.
The Questions That Michael Brown’s Autopsies Can’t Answer
Kiev Used to Be an Easygoing Place
Now it’s descending into madness.
Don’t Just Sit There
How to be more productive during your commute.