Betting on Change
Is the planet really warming up? Just ask the corporations that stand to make—or lose—billions because of "climate exposure."
Last year, Beluga Shipping discovered that there's money in global warming.
Beluga is a German firm that specializes in "super heavy lift" transport. Its vessels are equipped with massive cranes, allowing it to load and unload massive objects, like multiton propeller blades for wind turbines. It is an enormously expensive business, but last summer, Beluga executives hit upon an interesting way to save money: shipping freight over a melting Arctic.
Beluga had received contracts to send materials on a sprawling trip that would begin in Ulsan, South Korea, and head to the Russian port city of Archangelsk—located near the border with Finland. * Normally, this route requires Beluga's ships to navigate an 11,000-mile route through the Suez Canal. But in 2008, executives for Beluga Shipping decided that global warming had eroded the Arctic's summer sea ice significantly enough that their ships could travel the Northeast Passage and along the north coast of Russia. Previously, a cargo ship could safely navigate that route only if an icebreaker went ahead, smashing a route through thick ice.
Now, a warming climate had—for six to eight weeks beginning in July—transformed much of the route into mostly open water, studded with ice floes that the Beluga ships could navigate. So its executives got permission from the Russian government to travel along the coast, paid a transit fee of "a comparably moderate five-digit figure," and sent the ships on their way. Four months later, they'd finished the trip. Compared to the old Suez Canal journey, this shorter route saved an enormous pile of money: It cost $300,000 less per ship in lower fuel and bunker costs. Global warming had boosted the company's revenues by $600,000 * in one year alone.
When I interviewed Beluga CEO Niels Stolberg via e-mail this spring, he said he envisions using the Northeast Passage regularly. Indeed, he's planning on another trip this summer. He said that since the shorter passage requires generating far less CO2, it's "greener"; it's also more ironic, since it was high concentrations CO2that helped melt the route in the first place.
"I am convinced," Stolberg added, "that the Arctic will become an area of quite regular sea traffic at least during summer."
If you looked merely at the realm of politics, it would be easy to believe that the question "Is climate change really happening?" is still unresolved. In recent months, skeptics have attacked climate science with renewed vigor. Doubters seized on "Climategate"—leaked e-mails from bickering atmospheric scientists—to argue that the evidence in favor of warming is being cooked. Other skeptics unearthed shoddy parts of the Intergovernmental Panel on Climate Change's main report, such as the fact that it cited non-peer-reviewed work by an activist group when it predicted that the Himalayan glaciers would melt by 2035. And all along, conservative politicians have hissingly denounced global warming as a shady liberal scheme: Sen. James Inhofe of Oklahoma has famously called it "the greatest hoax ever perpetrated on the American people." These attacks appear to be working. A spring Gallup study found that Americans' concern over global warming peaked two years ago, and has steadily declined since.
But there's one area where doubt hasn't grown—and where, indeed, people are more and more certain that climate change is not only real, but imminent: the world of industry and commerce.
Companies, of course, exist to make money. That's often what makes them seem so rapacious. But their primal greed also plants them inevitably in the "reality-based community." If a firm's bottom line is going to be affected by a changing climate—say, when its supply chains dry up because of drought, or its real estate gets swamped by sea-level rise—then it doesn't particularly matter whether or not the executives want to believe in climate change. Railing at scientists for massaging tree-ring statistics won't stop the globe from warming if the globe is actually, you know, warming. The same applies in reverse, as the folks at Beluga Shipping adroitly realized: If there are serious bucks to be made from the changing climate, then the free market is almost certainly going to jump at it.
This makes capitalism a curiously bracing mechanism for cutting through ideological haze and manufactured doubt. Politicians or pundits can distort or cherry-pick climate science any way they want to try and gain temporary influence with the public. But any serious industrialist who's facing "climate exposure"—as it's now called by money managers—cannot afford to engage in that sort of self-delusion. Spend a couple of hours wandering through the websites of various industrial associations—aluminum manufacturers, real estate agents, wineries, agribusinesses, take your pick—and you'll find straightforward statements about the grim reality of climate change that wouldn't seem out of place coming from Greenpeace. Last year Wall Street analysts issued 214 reports assessing the potential risks and opportunities that will come out of a warming world. One by McKinsey & Co. argued that climate change will shake up industries with the same force that mobile phones reshaped communications.
Clive Thompson is a contributing writer for the New York Times Magazine and
a columnist for Wired.
Illustration by Christoph Hitz.





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