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Aug. 14 2002 2:02 PM

When you get Slate, you get to the point.


The Slate ® online magazine delivers concise, insightful, and sometimes uproarious content that gives readers an informed perspective on news, politics, and culture using the Internet. Former editor of the New Republic and co-host of CNN's Crossfire, Michael Kinsley leads a formidable editorial team of columnists and contributors, including media veterans and talented newcomers. Slate is favored by influential, affluent, and educated readers. In short, it's got a coveted Internet audience including business leaders and political decision-makers. Slate looks at what matters in the week's major events while unraveling the media's "spin."

Slate contains five unique sections.

News and Politics catches you up on the news of the week and offers longer, more in-depth coverage of current events.  This is where you'll find Slate's news and political contributors—including Jacob Weisberg, Slate's chief political correspondent; David Plotz, who writes a weekly assessment of people in the news; William Saletan, who writes a weekly "Frame Game" column; Tim Noah's "Chatterbox"; Michael Kinsley on issues of the day, and much more.

Art and Life includes "Dialogues" and "Dispatches," e-mail reports from debates on issues of the day and newsworthy locales, along with coverage and critiques of movies, books, sports, food and wine, and the arts.

Sports offers analysis with an attitude, written by fervent sports fans.  Whether you fancy yourself a "Tuesday Morning Quarterback" or an ardent baseball fan, Slate's clever sports commentary is unlike any you'll find in the usual magazines.


Business includes  analysis of the business world in "Moneybox," sharp-eyed reviews of  TV  advertisements in "Ad Report Card," and more.

Technology explains the world of high tech, from new Web sites to Internet technologies, gadgets, and more.

Slate's audience is educated,affluent, andinfluential. 61 percent of Slate readers have a college degree or higher. 69 percent of the audience is between the ages of 25-54. The mean income is $90,108 and the median income is $73,728.

Press Inquiries


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For more information about the Slate staff, see this page.

Audience and Usage

Online Adults

67 percent are men, and 33 percent are women


Gen-Xers to Baby Boomers

33 percent are 18–34, 71 percent are 25–54

Average age is 41

Affluent and Well-Educated

48 percent have a household income (HHI) of $75K or higher

28 percent have a household income of $100K or higher


Average HHI is $83,126

63 percent have graduated college or higher

57 percent are professional/managerial/self-employed

Seasoned Online Users

73 percent have been on the Web for longer than three years

84 percent are on the Web five times a week or more

Savvy Online Shoppers

94 percent have shopped online in the past six months

79 percent have transacted online in the past six months

Unique Users **

4.2 million unique users (May Media Metrix)


• 2002 Nominee for National Magazine Award

• 2001 Online Journalism Awards "General Excellence"

• 2001 Online Journalism Awards "Best Online Commentary"

• 2001 Best online Magazine—Yahoo Internet Life

• Best Political Cartoon site in 2001 from

• Top 100 sites from PC magazine, 2000

Columbia Journalism Review "Ten Best Editors 2000" Michael Kinsley, 2000

Yahoo! Internet Life "Best of the Best" Web Sites, January 1999

National Magazine Award Finalist "General Excellence in New Media," 1999

Brill's Content "Best of the Web 1999," April 1999.

Advertise on Slate

offers a highly desirable audience of high-income, well-educated, and influential readers. Reach this audience through a unique set of advertising products that give advertisers the maximum creative space needed to effectively communicate their message as well as the credibility of being closely associated with best-of-class editorial content. Slate offers the following ad types:

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