This Guerrilla Public Servant Forged an L.A. Freeway Sign to Help People Avoid Getting Lost
Roman Mars’ podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at The Eye, we cross-post new episodes and host excerpts from the 99% Invisible blog, which offers complementary visuals for each episode.
This week's edition—about guerrilla public service—can be played below. Or keep reading to learn more.
At some point in your life, you’ve probably encountered a problem in the built world where the fix was obvious to you. Maybe it was a door that opened the wrong way or a poorly painted marker on the road. Mostly, when we see these things, we grumble on the inside and then do nothing.
But not Richard Ankrom.
In the early morning of Aug. 5, 2001, the artist and a group of friends assembled on the Fourth Street bridge over the 110 freeway in Los Angeles. They had gathered to commit a crime—one Ankrom had plotted for years.
Twenty years earlier while living in Orange County, Ankrom found himself driving north on the 110 freeway. As he passed through downtown Los Angeles, he was going to merge onto another freeway, Interstate 5 North. But he missed the exit and got lost. And for some reason, this stuck with him.
Years later, when Ankrom moved to downtown Los Angeles, he was driving on the same stretch of freeway where he’d gotten lost before. He looked up at the big green rectangular sign suspended above and realized why he missed the exit all those years ago: The sign was not adequately marked.
The I-5 exit wasn’t indicated on the green overhead sign. It was clear to Ankrom that the California Department of Transportation (known as Caltrans) had made a mistake.
Since he was an artist and sign painter, Ankrom decided to make the I-5 North shield himself. He also decided that he would take it upon himself to install it above the 110 freeway.
He would call it an act of “guerrilla public service.”
Ankrom started by studying L.A. freeway signs and holding up Pantone swatches to perfectly match the paint color. He dangled over bridges to measure the exact dimensions of other signs.
Most importantly, Ankrom consulted the Manual on Uniform Traffic Control Devices, which provides “uniform standards and specifications for all official traffic control devices in California.”
Ankrom wanted his sign to be built to Caltrans’ exact specifications, which included designs able to be read by motorists traveling at high speeds. He copied the height and thickness of existing interstate shields, copied their exact typeface, and even sprayed his sign with a thin glaze overspray of gray house paint so that it wouldn’t look too new.
If he was successful, no one would know that the signs weren’t put up by Caltrans.
As a finishing touch, Ankrom signed his name on the back with a black marker, like a painter signing a canvas.
Then came the next phase of the project: the installation. Ankrom planned it with the precision of a bank heist. He cut his hair, bought some work clothes, a hard hat, and an orange vest. He even made a Caltrans contractor-esque decal for his truck.
He feared he could get arrested, or worse—drop the sign or one of his tools on the cars driving underneath. But he felt it was too late to turn back.
On Aug. 5, 2001, Ankrom parked his truck and went to work. He positioned his ladder over the razor wire and made his way up to the catwalk under the sign, nearly 30 feet above the highway.
The whole installation took less than 30 minutes. As soon as the sign was up, Ankrom packed up his ladder, rushed back to his truck, and blended back into the city.
For about nine months, only a small group of people knew that the I-5 shield hanging above the 110 freeway was a forgery. Then one of Ankrom’s friends leaked the story to a local paper. And that’s how Caltrans found out.
Ankrom had hoped he could get his sign back from Caltrans after it took it down; he figured he would hang it in an art gallery. But Caltrans didn’t take the sign down. His guerrilla sign had passed the Caltrans inspection.
More than eight years after Ankrom’s sign went up, he got a call from a friend who noticed some workers taking it down. It had been replaced as part of routine maintenance.
When the new sign went up, Caltrans added not only the I-5 North shield but also two additional signs up the road.
There is another guerrilla public service project in New York City by group called the Efficient Passenger Project. The EPP has been hanging signs in subway stations informing people where they should board trains to make the most efficient transfers.
Even though the EPP’s signage has the look and feel of those from the MTA, the group is completely unaffiliated. The MTA considers these signs vandalism and is taking them down as fast as they go up.
Point being: If you decide to undertake an act of guerrilla public service, just know that it may not be received as such. Proceed with caution.
To learn more, check out the 99% Invisible post or listen to the show.
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