White papers don’t have to be boring. And now you don’t even have to read them. Introducing Adobe Audio White Papers for Marketing - white papers read aloud.

Adobe is capturing the latest marketing insights and innovations in a new audio format. These 'whitepods' are geared toward the marketer with a thirst for knowledge and an ear for innovation.

The Adobe Audio White Papers for Marketing capture the latest technological and cultural insights at the forefront of marketers’ minds. Plug in and feed your brain.

The New Era of Marketing Magic

Brands are breaking free of traditional marketing boundaries to connect with customers everywhere they are. Customers expect ultra-personal and truly authentic connections with brands. New technology makes it possible to deliver on these expectations like never before. Learn the strategies to generate your own marketing magic.

Reinventing the Customer Experience

No matter your industry, the customer experience has taken center stage. Each encounter they have with your brand must be effortless, relevant and lightning fast, with convenience at the front and center of it all. Master seamless service now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world.

From Mobile Analytics to Mobile First

As people spend increasing time and money through their mobile devices, mobile-first brands have the opportunity to constantly refocus and deliver personalized content. Learn how an investment in mobile analytics and mobile first thinking enables brands to proactively respond to customer activity and move them along the customer journey.