So …
Bob Garfield and Mike Vuolo on a little word with big ambitions.
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Listen to Lexicon Valley Episode No. 7: A Needle Pulling Thread
Have you noticed the seemingly stratospheric rise of the word “so” in recent years? People use it not only as a conjunction or an intensifying adverb—as in “That’s so awesome!”—but also to begin or end sentences in a manner pregnant with implied meaning. So … Bob Garfield and I set out to determine what this sort of “so” might in fact be accomplishing.
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