When Trent Reznor announced a couple months ago that he was bringing back Nine Inch Nails, he promised that their new material would be “frankly fucking great.” So far, he’s kept true to that promise, first with lead single “Came Back Haunted” and today with second single “Copy of A.”
As with “Came Back Haunted,” the song is an update on an old NIN sound. And, just as with that song, the lyrics also fit that theme: Reznor declares that that he is just “a copy of a copy of a copy,” and confesses, “Everything I say has come before.” Perhaps Reznor is musing on the postmodern condition, or just referencing Fight Club, but the real joy is listening to him and collaborators Atticus Ross and Alan Moulder strip the beat down and build it up again, each time with new elements. By the time they bring in the Swarmatron around three minutes in, they’ve found a way to make it new.
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