Yesterday in Slate, I wrote about how one of the most popular questions asked of travelling Swedes is what they think of the Swedish Chef. Most commonly Swedes will answer that they think he sounds Norwegian—and that they wish you’d stop asking.
Ironically, the operator of the @Sweden Twitter account this week happens to be a real Swedish chef. You see, Sweden’s tourism board hands off the country’s official Twitter handle to a different random Swede each week as part of a very cool, very successful social experiment.
This week’s @Sweden is renowned chef Björn Frantzén, and in the just over 24 hours since my article has been published, he has been bombarded with Swedish Chef jokes and questions about the article. At least nine people have Tweeted at him with some variation of the word “bork”—and @Sweden is growing increasingly irritated.
When I reached out to Frantzén for comment for my original article, he emailed back that he had no interest in the topic. “I'm sorry to say that I have missed the whole thing about the Swedish chef,” he wrote. “So, I'm sorry but I can't help you out.”
TODAY IN SLATE
One of the most amazing feats in chess history just happened, and no one noticed.
Amazon Is Officially a Gadget Company. Here Are Its Six New Devices.
Uh-Oh. The World’s Oceans Have Broken Their All-Time Heat Record.
The NFL Explains How It Sees “the Role of the Female”
How to Keep Apple From Sharing Your iPhone Data With the Police
How to Order Chinese Food
First, stop thinking of it as “Chinese food.”