Classic Lego ad video: Vintage toy TV advertisements from 1955-2014.
Watch Lego's Evolution Through Its Ads, 1955-2014
Slate in motion.
Feb. 14 2014 12:21 PM

Building Blocks

Watching Lego’s evolution through its TV ads.

Though Lego mania has been on the rise for years, the hit new film version feels like a particular point of no return. The video above is one small measure of how the iconic blocks have changed over the years, evolving from their early days of wide-eyed wonder in a 1955 ad to the pop-tuned CG faces of the movie.

Ayana Morali is the executive producer of Slate Video.

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