What Readers Won't Sacrifice
Good food (organic, wine, chocolate, Heinz ketchup): 20
Pets and their care: 18
Cable, Internet, or cell phone: 13
Private school or higher-ed tuition: 11
Vacation: 10
Luxuries (jewelry, boat, toys): 9
Exercise (dance or tennis lessons, running races, yoga, gym): 7
Eating out or going out: 7
Time at home with kids: 7
Visiting extended family: 7
Hope: 6
Charity: 6
Hair coloring and salon: 6
Clothes shopping: 4
Kids' sports: 4
Faith in God: 3
Visiting boyfriend or girlfriend: 3
Buying books: 3
Wedding: 2
Lawn mowing or house cleaning: 2
Therapy: 2
Moving: 2
Smoking: 1
Having a baby: 1