Slate Launches Green Challenge To Reduce Carbon Emissions
(Arlington VA - October 23, 2006) – Slate, the online magazine, today announced Slate's Green Challenge on Slate.com. For the next eight weeks, Slate, in collaboration with the eco-Web site TreeHugger.com, invites each American to consider his or her own contribution to global warming, and challenges the public to go on a carbon diet. The goal is to reduce the amount of carbon dioxide that individuals put into the atmosphere by 20 percent.
Each week of the Green Challenge opens with a short quiz, and points to a series of "action items" for reducing individual carbon output. Once participants have registered, Slate will monitor individual progress in losing carbon poundage and collective poundage lost by individuals taking the challenge. Those who miss the launch date may start at any point by taking the initial quiz. The first 500 people to complete the challenge will receive a free Slate/Treehugger Green Challenge t-shirt from I'm Organic (www.imorganic.com).
"As the holidays approach, many of us think about diets, past and future, and the costs and inevitably painful consequences associated with excess," said Jacob Weisberg, Slate editor. "The Slate Green Challenge is a diet that anyone can stick to painlessly, while seeing quick and satisfying results. We're delighted to partner with Treehugger in this innovative and positive campaign."
"The Green Challenge is our way of showing the world that a sustainable decrease in toxic carbon emissions is accessible and relevant to everyone," said Graham Hill, founder of TreeHugger. "Our goal is not to scare or pontificate, but to educate and engage."
SlateMagazine is an award-winning Web site that offers fresh angles on stories in the news and innovative entertainment coverage. Slatewon the 2006 and 2005 EPpy awards for Best Internet News Service (over 1 million monthly visitors) and the 2005 EPpy award for Best Internet Entertainment Service (over 1 million monthly visitors). Slate can be found on the Web at www.slate.com and is owned by The Washington Post Company. Slate attracts over five million unique visitors each month.
TreeHugger is a fast-growing Web magazine, dedicated to everything that has a modern aesthetic yet is environmentally responsible. Our goal is to make sustainability mainstream and to be the one-stop for the environment. If you want doom & gloom, this is not the place. We are looking for solutions, constructive developments and positive initiatives. TreeHugger is currently written by an international team and was conceptualized due to the prompting of Nick Denton of Gawker Media. Graham Hill of ExceptionLab Inc. founded it, backs it and manages it.
About Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to develop the company's editorial products and businesses on the internet and across all electronic content delivery platforms. WPNI's flagship products include Slate, washingtonpost.com, Newsweek.com, and BudgetTravelOnline.com. The company is headquartered in Arlington, Va.
Contact: Eric Easter