Well, I like you better than you like yourself, Jim. You're always engaging and provocative—even when I'm the target of your latest jihad!
It's undoubtedly true that The Fortune Tellers has a sharp focus on breathless reporting, stock touting, and perpetual prognostication--because that is the crazed world of Wall Street, and it's the world in which CNBC, CNNfn, Bloomberg, Dow Jones, TheStreet.com, and MarketWatch.com all dwell. It's the world in which owners of Priceline.com dwelled yesterday when the stock plummeted by more than 40 percent, leaving William Shatner on a deserted planet. And it's the world in which you dwell, Jim, at least when I was in your office watching you yell "Sell five Intel! Sell five more Micro!" (5,000 shares, of course) while reading e-mail, watching CNBC, writing your column, and guzzling Diet Dr Pepper.
Yes, if someone is smart enough to buy and hold stocks for the long term, they can tune out most of this white noise and don't have to worry about whether Maria Bartiromo's morning reports goose their stock five points. But millions of Americans have been lured into the short-term trading game by the relentless media drumbeat about how making big bucks is easier than Regis' first few Millionaire questions.
I still think you let the financial news biz—you know, the guys who fell for the Emulex hoax, who reported the "unconfirmed rumor" that Microsoft had settled its antitrust case—off the hook too easily. And it's the journalists, far too often, who fail to hold accountable the Wall Street analysts you love to hate. The reaction I'm getting to the book suggests that I've touched a nerve—and in your case, several hundred raw nerve endings. But if you were a laid-back guy, I'd have left you on the cutting-room floor. Instead, you're a tiny bit more famous.
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Reader Comments from The Fray:
Cramer:
You are asking Kurtz to hit the sell-side harder when, in my view, your site, TheStreet.com, goes pretty easy on them. I'm aware that your writers want to make a specific point, but I don't think they should sacrifice facts to achieve that aim. Recently, one of your writers wrote about Blodget's internet sector downgrade and wrote that he was using the Neutral rating for the first time. That was untrue, but it made the downgrade sound like a bigger deal. In the past, I have been interviewed by your writers and provided background analysis of Merrill Lynch research calls. Re: the DCLK example in the book, you could have called Blodget to the mat if you had asked him why he was recommending internet stocks on which his price targets suggested negative returns.
Kurtz:
What's the big deal with ETYS? You are not providing the whole picture. Blodget recommended ETYS at a report price of $37.50 and with a 12-18 month price target of $50 (33% upside) and a near-term Accumulate/long-term Buy rating. Based on typical ML research guidelines, those specs would make the stock eligible for a downgrade at a price as low as $41.67. (The minimum appreciation threshold for a ML Buy rating is 20%.) ETYS actually went up more than 100% from $37.50. The problem was that when ETYS was trading in the $50s, $60s, and $70s, Blodget continued to recommend purchase even though he wouldn't raise the price target from $50. Even more puzzling is that ML let him continue to recommend it. If ML had enforced its own typical guidelines, ETYS would have been downgraded and you would have had to select among 20 or so other similarly bad performing stocks to highlight. By the way, in your book, you say that Blodget downgraded Amazon from Buy to long-term Accumulate. That is wrong. It was from Buy to Accumulate, both near-term (or in official ML language, intermediate-term).
--Bob Kim
(To reply, click here.)
Having read just the excerpt of The Fortune Tellers online, I have to admit that it looks like Cramer has a point. Howard Kurtz is probably right in general where insisting that someone trying to divine the vicissitudes of stock market aggregates or of the individual issues which comprise the aggregates from moment to moment is, more often than not, someone fumbling around in a blizzard--a raging storm of impossible-to-gauge elements which admit of very little visibility alone or in their concatenation.
But surely the more interesting story concerns not the impact of these "fortune tellers" or the conflicts and challenges they pose to market regulatory institutions but the personalities of the actors who have promoted themselves to a standing where pure visibility may equal or be confused with what power and elements drive markets in reality. Cramer is more interesting--and, not incidentally, more revealed--in his own words than he is in Kurtz's depiction.
--Mark S. Devenow
(To reply, click here.)
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