CHARLTON HESTON: This is one week to put politics aside and put kids first because whatever our disagreements on gun politics, we all want gun safety. We all want safe kids.

And nobody knows or spends more on that than the NRA. Twelve million kids have used our life-saving gun safety program. But gun safety education belongs in every classroom in America.

SUSAN HOWARD: Together, we can make that happen. We've put up the first million dollars to fund gun safety education for every kid in every classroom in America—ours or an equivalent program.

(On screen: Safe Kids Fund; Call 1-800-760-4884; Contributions will be deposited in a separate account audited by PricewaterhouseCoopers LLP and are not deductible for federal income tax purposes.)

HESTON: We challenge moms, dads, clubs, corporations, governments, anyone and everyone to match it—and then some.

HOWARD: Match our million to give every kid in America gun safety education.

HESTON: Instead of making arguments, let's all make a difference.

HOWARD: Let's put politics aside and put safe kids first.