SUSAN HOWARD: Can we talk, woman to woman? You see, this week you're going to hear lots of disagreement about gun politics, but we can all agree on gun safety. We all want safe kids. And the NRA knows how to make kids safe.

You see, we've taught millions of kids gun safety, more than everyone else combined. But every kid in every school deserves gun safety education, and together, we can make that happen.

(On screen: Safe Kids Fund; Call 1-800-760-4884; Contributions will be deposited in a separate account audited by PricewaterhouseCoopers LLP and are not deductible for federal income tax purposes.)

CHARLTON HESTON: We're putting up the first $1 million to put gun safety education in every classroom in America—ours or an equivalent program.

HOWARD: That's a million NRA moms challenging a million more moms just like you to put up just a dollar each to give every kid in America gun safety education that saves lives.

HESTON: And we've put up the first million dollars to do it.

HOWARD: We can all make arguments, or we can make a difference.

HESTON: This week, let's put politics aside.

HOWARD: Let's put safe kids first.