Political ads dissected and explained.

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• Accurate Theory Kerry finally grasps what Bush doesn't: reality.
  William Saletan Oct. 7, 2004
  
• Windbag Surfing On Kerry's flip-flops, Bush is framing the guilty.
  William Saletan Sept. 30, 2004
  
• Unfriendly Fire Liar vs. coward in the Vietnam ad war.
  William Saletan Aug. 18, 2004
  
• That's Show Biz How Bush and Kerry "show leadership."
  William Saletan June 30, 2004
  
• Der Furor Bush plays the Nazi card.
  William Saletan June 28, 2004
  
• A Ploy Called Hope Kerry's optimistic makeover.
  William Saletan June 3, 2004
  
• Damned Spot Is Kerry a flipper or a leaner?
  William Saletan May 28, 2004
  
• Service Winner Kerry's bio ads build a rags-to-ribbons myth.
  William Saletan May 4, 2004
  
• Good for the Slander Democrats give Bush a taste of his own medicine.
  William Saletan April 13, 2004
  
• 30 Seconds Over Washington The Bush-Kerry air war begins.
  William Saletan March 16, 2004
  
• Morning in Bush's Head The president's new feel-good ads.
  William Saletan March 5, 2004