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More Booze You Can UseIn Round 2, Slate's beer tasters test the high-price brews.


Illustration by William L. Brown

When we last heard from them, the members of the Slate beer-testing team were coping with lagers and trying to see if they could taste the 3-to-1 price difference between the most- and least-expensive brands. (Click here for a wrap-up of the first round of beer tasting.) The answer was: They found one beer they really liked, Samuel Adams Boston Lager, and one they really hated, imported Grolsch from Holland. Both were expensive beers--Grolsch was the most expensive in the test--and otherwise the testers had a hard time telling beers apart. The members of the team, as noted in the original article, all hold day jobs at Microsoft, mainly as designers, managers, and coders for Microsoft Word.

The point of the second test was not to find the difference between cheap and expensive beers but instead to compare a variety of top-of-the-line beers. Was there one kind the tasters preferred consistently? Could they detect any of the subtleties of brewing style and provenance that microbrew customers pay such attention to when choosing some Doppelbock over a cream ale?



Since the tasting panel had left the first round grumbling that cheap lagers were not a fair test of their abilities, this second round of testing was advertised to the panel as a reward. Every beer in Round 2 would be a fancy beer. A microbrew. A "craft beer." A prestigious import. These were the kinds of beer the panel members said they liked--and the ones they said they were most familiar with. One aspect of the reward was that they would presumably enjoy the actual testing more--fewer rueful beer descriptions along the lines of "urine" or "get it away!" were expected than in the first round. The other aspect of anticipated reward was the panelists' unspoken but obvious assumption that this time they would "do better" on the test. Intellectual vanity being what it is, people who had fought for and won jobs at Microsoft and who still must fight every six months for primacy on the employee-ranking scale (which determines--gasp!--how many new stock options they receive) would assume that their skill as tasters was on trial, just as much as the beer was. Of course they were right, which is what made this round as amusing to administer as the first one had been.

Here is what happened and what it meant:

1. Procedure. This was similar in most ways to the experimental approach of Round 1. The nine testers who showed up were a subset of the original 12. The missing three dropped out with excuses of "my wife is sick" (one person) and "meeting is running long" (two).

As before, each tester found before him on a table 10 red plastic cups, labeled A through J. Each cup held 3 ounces of one of the beers. The A-to-J labeling scheme was the same for all testers. Instead of saltines for palate-cleansing, this time we had popcorn and nuts. As they began, the tasters were given these and only these clues:

  • that the flight included one "holdover" beer from the previous round (Sam Adams);
  • that it included at least one import (Bass);
  • that it included at least one macrobrew, specifically, a member of the vast Anheuser-Busch family (Michelob Hefeweizen).

After sampling all beers, the tasters rated them as follows:

Beer A: Michelob Hefeweizen $/pt: 0.80
TasterRating B/W What Is It?Comments
155 ESBSmooth
250 AleBoringly similar to C, G, J, but distinctive smell
375 Hefe
480 Hefe
570 HefeFruity bouquet, clean bitter taste
685 HefeSweet
765 Grolsch??Lager or bad bitter ale
885 Hefe. Widmer?Very nice, slightly bitter
966 AleFruity, sweet, and smooth
Adj:70.86
Raw:70.11
Val-u-meter: 89.07
Beer B: Killian's Irish Red $/pt: 0.98
TasterRating B/W What Is It?Comments
140 IPAWeird taste right after swallowing. A bit strong
270 BitterDarned good
370B IPA
485WAle
530 BitterSubdued
690 Ale
770 Deschutes?Very smooth, possibly pale ale or golden ale
880 AleNutty and mild, sweet
961 AleSweet, average, smooth
Adj:68.00
Raw:66.22
Val-u-meter: 69.70
Beer C: Henry Weinhard Dark $/pt: 0.89
TasterRating B/W What Is It?Comments
150 AleLooks dark but doesn't really taste it. Weird, gets better and better
250 AleGood color, but a bit bland
365 Ale
481 IPA
520WBitterOff aftertaste
6100B Caramel
775 Redhook or nut brown aleNut brown or similar ale
880 Ale. Sam Smith's?Very mild, nice musty smell
965 BitterOK
Adj:66.57
Raw:65.11
Val-u-meter: 75.08
Beer D: Sam Adams Boston Lager $/pt: 1.04
TasterRating B/W What Is It?Comments
158 ESBJust like A. Actually, A is a bit sweeter
230WAleNasty taste
340 IPA
487 BitterThe hoppiest of the batch
545 AleFruity smell, similar to B
650 Bitter
780B Bert Grants IPABitter but flavorful, possible IPA
885 IPASlightly bitter, fresh, lemons
966 AleSmooth. Average
Adj:60.57
Raw:60.11
Val-u-meter: 58.12
Beer E: Redhook IPA ("Ballard Bitter") $/pt: 1.33
TasterRating B/W What Is It?Comments
165B IPANice, very smooth
250 HefeToo "lite" for me
350 IPA
485B--Hefe?Well-balanced hops and flavor
580BIPA - Redhook?Neutral smell
640WBitterBitter
775 Redhook Ballard bitterStrong flavor, bitter
883 IPASmells like D, more bitter than D
960 BitterBitter, ok
Adj:66.14
Raw:65.33
Val-u-meter: 49.77
Beer F: Pyramid Hefeweizen $/pt: 1.33
TasterRating B/W What Is It?Comments
135WAleNot very good. Tastes like a good "premium" beer.
250 IPANot bold enough
350 Hefe
478 HefeDoes need lemon!
525 HefeVery weak. Not offensive
670 HefeYummy, creamy
735 Bad American beerWeak, not very flavorful. Anheuser Busch?
880WHefeTangy and nice. Too mild. Anheuser Busch?
959WHefeBitter, drinkable
Adj:51.00
Raw:53.56
Val-u-meter: 38.38
Beer G: Bert Grant's Summer Ale $/pt: 1.33
TasterRating B/W What Is It?Comments
150 Brown aleSmooth
250 AleYucky
350 AleWheaty
486 AleNice on the nose. Hint of honey in the caramel.
535 Ale?Neutral smell. Weak taste. Nutty. Not offensive
660 Bland
750 No clue!Lacks much flavor, Pale Ale/Golden Ale/macro-micro
887 BitterSmells a little like tea. Yummm ... funky
969B AleSweet, smooth
Adj:59.29
Raw:59.67
Val-u-meter: 44.61
Beer H: Full Sail ESB $/pt: 1.33
TasterRating B/W What Is It?Comments
165B AleIt was good
280BBitterThat's great!
335WBitterSkunked??
490BBitterFull bodied with beautiful hoppy finish
555 BitterInteresting, no bite but deep taste
651 BitterSam Adams??
780 Pete's Wicked AleVery flavorful, nice taste, slightly bitter aftertaste.
880 BitterLike G but more musty and no tea
965 AleSweet, average, smooth
Adj:68.00
Raw:66.78
Val-u-meter: 51.17
Beer I: Bass Ale $/pt: 1.78
TasterRating B/W What Is It?Comments
135WIPAFirst sip had a distinct taste. Very sweet. Tastes foreign
270 BitterNasty color, good aroma
350 Hefe
484 IPAWith a touch of honey, medium bodied
550 BitterBitter, ok but strong
645 PaleBland but nice
765 Bad IPA or bitter
885B Bitter. Sam Smith's?More distinctive. Really familiar taste that I can't place
965 AleSweet, smooth
Adj:61.29
Raw:61.00
Val-u-meter: 34.52
Beer J: Redhook ESB $/pt: 1.33
TasterRating B/W What Is It?Comments
170B ESBGood. Tastes very familiar. Redhook