Daily commentary about business and finance.

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• A Bid for the Moneybox Superdome 
  Rob Walker Dec. 27, 2001
  
• Ad Report Card: Chrysler's Sex Machine 
  Rob Walker Dec. 26, 2001
  
• The Return of FOMC Dissent! (Almost) 
  Rob Walker Dec. 19, 2001
  
• Accounting and Accountability 
  Rob Walker Dec. 18, 2001
  
• Ad Report Card: Smirnoff Ice Toasts Responsibility 
  Rob Walker Dec. 17, 2001
  
• Suggestions for My (Kinko's) Co-Workers 
  Rob Walker Dec. 13, 2001
  
• Bankrupt Logic 
  Rob Walker Dec. 11, 2001
  
• Ad Report Card: The Gap's Holiday Sing-Along 
  Rob Walker Dec. 10, 2001
  
• More Mr. Nice Guy 
  Rob Walker Dec. 6, 2001
  
• That's IT? 
  Rob Walker Dec. 4, 2001
  
• Ad Report Card: Zenith Hopes Urine-Trigued 
  Rob Walker Dec. 3, 2001
  
• Enron's Unfortunate Employee Owners 
  Rob Walker Nov. 29, 2001
  
• Ad Report Card: The "New York Miracle" Spots 
  Rob Walker Nov. 26, 2001
  
• Why Has American Airlines' Stock Risen Since the Crash of Flight 587? 
  Rob Walker Nov. 21, 2001
  
• Ad Report Card: A Pitch for Nothing 
  Rob Walker Nov. 19, 2001
  
• Is Mr. Market in Denial? 
  Rob Walker Nov. 15, 2001
  
• A CEO of Terror? 
  Rob Walker Nov. 13, 2001
  
• Ad Report Card: Victoria's Explicit Campaign 
  Rob Walker Nov. 12, 2001
  
• Meet the New Boss 
  Rob Walker Nov. 1, 2001
  
• The Investing Prince's, Um, Clarification  
  Rob Walker Nov. 1, 2001
  
• Recent Correspondence  
  Rob Walker Oct. 29, 2001
  
• Ad Report Card: Slim Jim's Jerky Mascot   
  Rob Walker Oct. 29, 2001
  
• Enron’s Transparent Problems  
  Rob Walker Oct. 25, 2001
  
• Affluent Americans: Adopt a Splurge Proxy  
  Rob Walker Oct. 24, 2001
  
• A Sept. 11 Prospectus The folks at RearGuard tell you how to turn trauma into money.  
  Jodie T. Allen Oct. 22, 2001
  
• Ad Report Card: Two Weddings and a Sales Pitch   
  Rob Walker Oct. 22, 2001
  
• The Two Brills  
  Rob Walker Oct. 19, 2001
  
• Ad Report Card: Jeff Bezos, Taco Salesman 
  Rob Walker Oct. 17, 2001
  
• Saudi Arabia's Investing Prince 
  Rob Walker Oct. 16, 2001
  
• The Corporate Charity Case 
  Rob Walker Oct. 12, 2001
  
• Great Moments in Corporate Team-Building 
  Rob Walker Oct. 12, 2001
  
• Readers on Opportunistic Marketing 
  Rob Walker Oct. 10, 2001
  
• Stocks and Bombs 
  Rob Walker Oct. 9, 2001
  
• The Luxury Slump 
  Rob Walker Oct. 3, 2001
  
• Ad Report Card: M&M's Lust for Green 
  Rob Walker Oct. 2, 2001
  
• Signs of the Times  
  Rob Walker Sept. 28, 2001
  
• Is This a Good Time To Buy Stocks? 
  Rob Walker Sept. 25, 2001
  
• Opportunistic Marketing, Continued 
  Rob Walker Sept. 20, 2001
  
• Ad Report Card: Tragedy, Ads, and Opportunism 
  Rob Walker Sept. 18, 2001
  
• Questions for the Citizen-Shareholder 
  Rob Walker Sept. 17, 2001
  
• Flight Plans: Convenience vs. Risk 
  Rob Walker Sept. 14, 2001
  
• What Will Happen When the Markets Open? 
  Rob Walker Sept. 13, 2001
  
• Ad Report Card: Mitsubishi Veers Off-Key 
  Rob Walker Sept. 11, 2001
  
• Social Responsibility, Shareholder Activism, and a Proposed Brazen Hypocrite Fund 
  Rob Walker Sept. 7, 2001
  
• Ad Report Card Follow-Up: Anti-Pop 
  Rob Walker Sept. 6, 2001
  
• If HP Swallows Compaq, Is It Still HP? 
  Rob Walker Sept. 5, 2001
  
• Responsible Investing and Conspicuous Concern 
  Rob Walker Aug. 31, 2001
  
• Meet Another FOMC Dissenter 
  Rob Walker Aug. 29, 2001
  
• Ad Report Card: Gap vs. Old Navy 
  Rob Walker Aug. 28, 2001
  
• Soaring Southwest 
  Rob Walker Aug. 24, 2001
  
• Why the Markets Dissed the Fed. Again. 
  Rob Walker Aug. 22, 2001
  
• The New-Economy Fat Pack, Revisited 
  Rob Walker Aug. 21, 2001
  
• Questionable Vocabulary-Builder: "Evangineer" 
  Rob Walker Aug. 17, 2001
  
• The $3.5 Billion Enron Freakout 
  Rob Walker Aug. 16, 2001
  
• More on Amex and Me 
  Rob Walker Aug. 14, 2001
  
• Ad Report Card: Un-Spokesmanlike Conduct 
  Rob Walker Aug. 14, 2001
  
• Why Amex Doesn't Like Me 
  Rob Walker Aug. 10, 2001
  
• Bollocks of the Week: Geldof on Marketing 
  Rob Walker Aug. 9, 2001
  
• All the President's Leisure 
  Rob Walker Aug. 9, 2001
  
• Ad Report Card: Mitsubishi's Commotion 
  Rob Walker Aug. 7, 2001
  
• The Endless Turbulence of the Airline Business 
  Rob Walker Aug. 3, 2001
  
• How To Make $45 Billion Disappear 
  Rob Walker Aug. 1, 2001
  
• Ad Report Card: Microsoft and Your Sex Life 
  Rob Walker July 31, 2001
  
• Triumph of Innovation: Whitening Floss 
  Rob Walker July 27, 2001
  
• The Essence of Sneaky Marketing 
  Rob Walker July 27, 2001
  
• Disney's Re-Purpose in Life 
  Rob Walker July 25, 2001
  
• Ad Report Card: Jack in the Box Pops Big Tobacco 
  Rob Walker July 24, 2001
  
• This Week's News in Flux 
  Rob Walker July 20, 2001
  
• Jobs' Options: Worth $872 Million? Or Zip? 
  Rob Walker July 19, 2001
  
• Ad Report Card: Mercky Message 
  Rob Walker July 18, 2001
  
• Great Moments in Corporate Spin 
  Rob Walker July 17, 2001
  
• Yahoo's Gains and Losses 
  Rob Walker July 13, 2001
  
• Selling Cable's Latest "Golden Age" 
  Rob Walker July 12, 2001
  
• Ad Report Card: Diet Coke's Underwear Strategy 
  Rob Walker July 10, 2001
  
• Are You Sure About Confidence? 
  Rob Walker July 6, 2001
  
• Ad Report Card: Levi's Navel Maneuvers 
  Rob Walker July 3, 2001
  
• Know Your FOMC Dissenter 
  Rob Walker July 3, 2001
  
• Triumph of Innovation: Carbonated Fruit 
  Rob Walker June 29, 2001
  
• Know Your FOMC Members 
  Rob Walker June 27, 2001
  
• Ad Report Card: BMW's Movie Stunts 
  Rob Walker June 26, 2001
  
• Corporate America to Congress: In Your Face! 
  Rob Walker June 22, 2001
  
• Triumph of Innovation: The Cube-Shaped Watermelon 
  Rob Walker June 21, 2001
  
• What Now, HON? 
  Rob Walker June 20, 2001
  
• Ad Report Card: Martha Unwrapped 
  Rob Walker June 19, 2001
  
• A Krafty Offering 
  Rob Walker June 14, 2001
  
• Are Cable Companies Scared To Compete? 
  Rob Walker June 13, 2001
  
• Ad Report Card: Adidas' Kobe Stake 
  Rob Walker June 12, 2001
  
• World Supply of Dull Business Headlines Said To Increase 
  Rob Walker June 6, 2001
  
• Ad Report Card: Pop Life 
  Rob Walker June 5, 2001
  
• More Brands To Cheer For 
  Rob Walker June 1, 2001
  
• Lucent's Acquisition Epiphany 
  Rob Walker May 31, 2001
  
• Ad Report Card: Nintendo's Game 
  Rob Walker May 30, 2001
  
• Brands To Cheer For 
  Rob Walker May 25, 2001
  
• The Ford-Firestone Blowout 
  Rob Walker May 24, 2001
  
• Money for Nothing 
  Rob Walker May 18, 2001
  
• Shareholders and Management in a Battle of Banks 
  Rob Walker May 16, 2001
  
• The Tied Man's Burden 
  Rob Walker May 11, 2001
  
• Cisco vs. the New York Times 
  Rob Walker May 10, 2001
  
• Ad Report Card: Minute Maid Makes You Gay! (Happy, That Is) 
  Rob Walker May 8, 2001
  
• Bill Gates' Defense Budget 
  Rob Walker May 4, 2001
  
• Proposed: Making the Brand 
  Rob Walker May 2, 2001
  
• Ad Report Card: Most Racist Spot of the Year? 
  Rob Walker May 1, 2001
  
• Velour, Status, and Organized Crime 
  Rob Walker April 27, 2001
  
• Intel's Un-Signing Bonus 
  Rob Walker April 26, 2001
  
• Ad Report Card: Battle of the Shoe Ads 
  Rob Walker April 24, 2001
  
• Gifts for the Sacked 
  Rob Walker April 19, 2001
  
• Exit Lines 
  Rob Walker April 18, 2001
  
• Ad Report Card: Return of the Orkin Roach Stunt 
  Rob Walker April 17, 2001
  
• Yahoo Dirt 
  Rob Walker April 13, 2001
  
• Ad Report Card: Wireless Free Thinking 
  Rob Walker April 10, 2001
  
• More Fun With Executive Pay 
  Rob Walker April 5, 2001
  
• Britney/Pepsi Update: Questions of Taste 
  Rob Walker April 3, 2001
  
• Ad Report Card: Is the MLK Ad Defensible? 
  Rob Walker April 3, 2001
  
• Ad Report Card: Pepsi's Britney Exposure 
  Rob Walker March 27, 2001
  
• The Bear Is After Paul O'Neill 
  Rob Walker March 23, 2001
  
• Why Is the Market "Disappointed" With the Fed? 
  Rob Walker March 21, 2001
  
• Ad Report Card: Mac 'n' Roll 
  Rob Walker March 20, 2001
  
• Capitulation Formation 
  Rob Walker March 16, 2001
  
• The Organization Prez? 
  Rob Walker March 14, 2001
  
• When Is a Sell-Off a Sell-Off? 
  Rob Walker March 13, 2001
  
• Ad Report Card: Reader Picks and Pans 
  Rob Walker March 13, 2001
  
• Yahoo! and the "Visible" Hand 
  Rob Walker March 9, 2001
  
• The News According to Blogs 
  Rob Walker March 8, 2001
  
• Backlash Update: Out With Stickiness and Kool-Aid 
  Rob Walker March 7, 2001
  
• Ad Report Card: PETA's Screwy Cats 
  Rob Walker March 6, 2001
  
• Angell Surprise 
  Rob Walker March 2, 2001
  
• Ad Report Card: Sprite's Authenticity Grab 
  Rob Walker Feb. 27, 2001
  
• What To Call the Coke-Procter & Gamble Venture? 
  Rob Walker Feb. 23, 2001
  
• Harry Potter and His Marketers' Tone 
  Rob Walker Feb. 21, 2001
  
• Smartness Deflation  
  Rob Walker Feb. 16, 2001
  
• What the Record Companies Lost in the Napster Decision 
  Rob Walker Feb. 14, 2001
  
• Ad Report Card: Agency as Auteur 
  Rob Walker Feb. 13, 2001
  
• Late Hits on Cisco 
  Rob Walker Feb. 8, 2001
  
• Ad Report Card: Those Cards at Discover 
  Rob Walker Feb. 6, 2001
  
• Is Moore's Law Going out of Style? 
  Rob Walker Feb. 2, 2001
  
• Incentivizing the Downsized at Amazon 
  Rob Walker Feb. 1, 2001
  
• Ad Report Card: The Super Bowl Special  
  Rob Walker Jan. 30, 2001
  
• Desk Rage Follow-Up: Could It Help Your Career? 
  Rob Walker Jan. 26, 2001
  
• The New Economy Backlash Checklist 
  Rob Walker Jan. 25, 2001
  
• Ad Report Card: Financial Responsibility for Sale 
  Rob Walker Jan. 22, 2001
  
• Rats in a Rage 
  Rob Walker Jan. 16, 2001
  
• Ad Report Card: Selling the Army 
  Rob Walker Jan. 15, 2001
  
• Joe Kernen, Cultural Taste-Maker 
  Rob Walker Jan. 11, 2001
  
• Making a Name in Consulting 
  Rob Walker Jan. 10, 2001
  
• Ad Report Card: Jerks for Jetta 
  Rob Walker Jan. 8, 2001
  
• What Jeff Bezos Wants 
  Rob Walker Jan. 4, 2001
  
• When Breaking Up Is Sweet 
  Rob Walker Jan. 2, 2001